BUD LIGHT SUPER BOWL DIGITAL CAMPAIGN / AB-INBEV
modop worked with AB-InBev’s eCommerce division to create a national digital and local broadcast campaign promoting the MINIBAR delivery app. Tied to an NFL Super Bowl sweepstakes featuring the special delivery of a Golden Can of Bud Light, we wrote, directed and produced a variety of spots starring comedian J.B. Smoove. This hilarious spot drove downloads, encouraged sharing and generated excitement for Bud Light, MINIBAR and the Big Game. Now that’s something to raise a can to!