BRAND AOR / BAHA MARWe helped launch Baha Mar, a new $4.2 billion Bahamian resort destination, from brand strategy to a $25M global ad campaign.
STRATEGY: YOUR PERSONAL SPECTACULAR
ChallengeEarning over 600K in organic search visitors each month.
InsightAlthough it’s a massive $4.2B development, Baha Mar feels intimate and personal, allowing you to customize your ‘LUXURY OF CHOICE’ from 3 hotel brands, dozens of world-class amenities, and over 40 restaurants and lounges.
SolutionPosition Baha Mar as a luxury destination that’s designed entirely around you. It’s your moment in the sun... and everything else under the sun. Custom tailored to your perfect blend of bliss and play, chill and thrill, personal and spectacular.
Campaign Behind the Scenes
CREATIVE: TV SPOTS & ADSTwo hero TV spots showcase one couple's vacation through two distinct points of view: the husband narrates his spot as a romantic getaway, while the wife narrates her spot as an enriching and relaxing family vacation, each of them finding their own kind of spectacular Baha Mar moments. In addition, we launched a series of print and display advertising, digital takeovers, and shot a library of lifestyle photography to bring the brand to life across all platforms.