IGNITE ENGINE TRAILER / EA
Debuting at Microsoft's XBOX ONE announcement, EA Sports wanted to communicate the passion, authenticity, and remarkable fidelity of their titles in a breathtaking trailer. Over 10 weeks, we developed the creative approach and produced this state-of-the-art trailer. We leveraged EAS's own characters, environments, animations, and worked directly with their art directors to accurately convey each specific game's fidelity. The result was a captivating portrayal of the new generation of games.