UFC TRAILER / EA
For the launch of EA’s newest title, we developed and produced an action packed CG trailer that spoke to the UFC fan and imparted some of the history behind the sport. Utilizing MMA experts, we choreographed a seamless fight sequence to showcase the intensity of UFC. We leveraged actual game models in the scenes and collaborated closely with EA Art Directors to provide an authentic representation. We consulted with the Gracie family, founders of UFC, to personally acquire the footage for our historical open.