Electronic ArtsDigital / Motion
Since launching in 2011, ModOp has worked with EA SPORTS as a trusted brand design and marketing partner for the leading sports game publisher, being called upon to brand and refresh key franchises like FIFA, new game technology for the Ignite Engine, and the EA Sports brand itself as it evolves for new generation consoles and theatrical entertainment.
FIFA 14 Motion Graphics
Our work for FIFA 13 was so successful that we were brought back for 2014's iteration of the game. Building from what we had already achieved, we brought forth new techniques of marrying motion graphics and game capture to take the experience to the next level.
FIFA 13 Motion Graphics
We produced marketing trailers, brand identity solutions and innovative digital extensions for the world’s best-selling sports game, FIFA. The result was seamless brand communication spanning digital, mobile, in-game applications, video, retail, packaging and out-of-home for the FIFA franchise.
For the launch of EA’s newest title, we developed and produced an action packed CG trailer that spoke to the UFC fan and imparted some of the history behind the sport. Utilizing MMA experts, we choreographed a seamless fight sequence to showcase the intensity of UFC. We leveraged actual game models in the scenes and collaborated closely with EA Art Directors to provide an authentic representation. We consulted with the Gracie family, founders of UFC, to personally acquire the footage for our historical open.
Ignite Engine Trailer
Debuting at Microsoft's XBOX ONE announcement, EA Sports wanted to communicate the passion, authenticity, and remarkable fidelity of their titles in a breathtaking trailer. Over 10 weeks, we developed the creative approach and produced this state-of-the-art trailer. We leveraged EAS's own characters, environments, animations, and worked directly with their art directors to accurately convey each specific game's fidelity. The result was a captivating portrayal of the new generation of games.
For a new generation of its best selling games, EA Sports asked us to revamp their decades-old brand ID. Working closely with EA’s creative directors, we refreshed the logo model and developed an entirely new animation system for each title. To show the brand’s sports authenticity, we developed a system that allowed each title to brand the EA Sports logo by creating a uniquely stylized environment specific to the sport.
Need For Speed Rivals Trailers
Utilizing a bullpen of game capture artists, Modus Operandi logged roughly 150 combined hours of driving footage, which was essential in bringing this 6 player real-time driving experience to life. The end result was a cinematic, epic gameplay trailer that made you feel not only like you were in the driver's seat, but like you were inside one of the featured exotic cars.
Theatrical Branding Package
Though one of the most established brands in video games, Electronic Arts was in new territory when it launched “Need For Speed” as a major motion picture, and turned to us as a trusted resource to create a title card that would evolve the brand identity into the world of film while drawing on it’s reputation as an innovator in immersive entertainment.
For the popular snowboarding title, we created a trailer for E3 to reintroduce the public to EA’s signature and campaign strategy and management surrounding the launch to extend their reach into social spheres. The trailer elicited a huge response from the community with 92% approval rating. We managed all aspects of creative and production including, concept development, creative direction, design, motion graphics, and editorial.
World Series Of Poker App Trailer
Combining shoot locations in both Southern California and Las Vegas, Nevada, Modus Operandi traveled to Sin City to shoot with real life poker heavyweight Phil "Poker Brat" Hellmuth. The goal was simple; to make the viewer feel like they had a seat at the table, regardless of whether they were playing in Vegas, a Calabasas restaurant, or from the comfort of their own home. Driving viewers to their respective App Stores, this trailer was a massive success.
Heroes Of Dragon Age App Trailer
A combination of gameplay and motion graphics, Modus Operandi assembled armies and charged through the features of this intense, high energy mobile title for EASMP.