AMERICAN ORIGINAL / FENDER

In collaboration with Fender, we explored the concept of Originality and how the American Original series of instruments celebrates the very best design features from the 50s, 60s and 70s, while offering the modern player the playability and technology of now.

This full 360° campaign comprised of multiple product videos, including a Hero spot and six individual Artist videos, along with cut-downs for paid media and social, as well as deliverables for digital, OOH, print, retail and a full product brochure.


Hero Spot

Artist Spot - Graham Coxon

ModOp_Fender_American_Original_WildPosting.jpeg

Wild Posting

Fender_AO_PrintAd.jpg

Print

Fender_American_Original_Retail_Book.jpg

Retail Book

ModOp_Fender_American_Original_Instagram.jpg

Social Media

Fender_AO_Undertone_Takeover_V1.jpg
Fender_AO_DigitalBanner.jpg

Digital

ModOp_Fender_American_Original_Photography.jpg

Photography