ULTIMATE SURVIVAL ALASKA S3 DIGITAL CAMPAIGN / NATIONAL GEOGRAPHIC
To drive audiences to their TVs, we worked with Nat Geo on a challenging digital campaign involving banners, videos and a strategy plan. On the banner front, we designed and developed 15 static units, 4 progressive banners with Tune-In and Video Date swaps, and 2 RMUs. Each unit had 4-5 tune-in variations, depending on size and media partner. In support of these banners, we cut over 2 dozen video pieces teasing the show’s action. We had the pleasure of working with some very distinguished vendors, including ESPN, TapAd, Yahoo Sports and Carbon Media.