SEESO / NBC UNIVERSAL
For the first-of-its-kind SVOD comedy channel, Seeso brought us aboard to help define the brand and bring it to life, which in 2016 means not only helping with how the brand looks and sounds — but how it feels; how consumers interact with it. How it fits into their lives, and serves up premium comedy, no matter what platform or device they’re accessing it from.
This resulted in a comprehensive branding exercise, culminating in logo design, audio mnemonics, and a comprehensive promo toolkit, marketing templates, collateral and style guide.
While at the same time, we dug deep into navigation, architecture, and user flow in a complete UX/UI exploration, resulting in complete service UI design across all platforms; responsive web, iOS, Android, Windows, as well as all major connected device platforms; Roku, PlayStation, XBOX, AppleTV, and Chromecast
The result was a truly integrated brand experience, where the same principles that inform how Seeso communicates to consumers are reflected in what the service feels like. We were thrilled to help launch such a truly unique brand into the frontier of TV.