Angel Evan, Head of Strategy & Analytics, To Teach At Stanford

Beginning April 1, 2015, Angel Evan, Head of Strategy & Analytics at modop, will be teaching a course through Stanford Continuing Studies called Data-Driven Marketing. It was developed with the intent to help marketers overcome the delta between the promise of data and their ability to use it. The course is expressly designed for marketers without math, quantitative or statistical backgrounds and uses a unique set of teaching methods, which humanize data in order to make it easier to interpret and act upon. Each session concludes with an easy to understand ‘how-to’ exercise using a different data type marketers commonly deal with.