Baha Mar & Mod Op launch new global campaign

bahar_mar_mod_op_launch_new_global_campaign.png

Created out of Mod Op New York and led by Creative Director Marcelo Cardoso, the campaign celebrates Baha Mar's definable standpoint as one destination comprised of three world-class brands, each connected to one another by Baha Mar's vibrant, colorful energy and signature personalized guest experiences. Caribbean influenced music, unique imagery, and a fast tempo create a dynamic feel that draws viewers in. The campaign centers around what it means to live life spectacularly - from jumping off a seaplane into the Bahamian waters, to kids swimming in the Blue Hole, to taking a spontaneous ocean dip in a cocktail dress, to rolling the dice on a daring bet.

 

READ MORE