We helped launch the Polaroid Cube with a digital campaign featuring user-generated content from social media influencers.
Our brand strategy team positioned the Cube as a lifestyle alternative to professional athlete focused action cameras in the market, including messages like “It’s hip to be cube” and “No Pros Required.”
To facilitate conversations about the product, we worked with creator network Niche to cultivate a series of videos and blogs from notable influencers such as Smarty Pants Mama and Dad’s Guide to the Universe. With each influencer, we provided guidance and resources while allowing them freedom to create on their own terms.
Ultimately, our campaign engendered significant online engagement, with over 1,600 uploads related to the product and more than 100,000 likes and comments over a period of three months.