DELIVER US FROM EVIL WEBSITE & APP / SONY PICTURES
To drive social engagement and increase buzz, we designed and developed a responsive-scrolling website and promotional app. The site utilized a scrolling function to showcase the trailer, plot, historical context and cast photos, as well as a gamified function that allowed users to unlock easter eggs. To engage the audience, we built in a crowd-sourced interactive map allowing users to tag real world “haunted” locations. The augmented reality app utilized the app’s camera function to scan the international poster. A ghoul invaded the user’s device, allowing them to take a picture with the demon and easily share it across their social networks.