PIXELS WEBSITE & APP / SONY PICTURES
For Sony Pictures Entertainment’s new film, Pixels, we created two digital experiences. The first was a responsive website that included sections for the film synopsis, cast & crew information, videos, and a photo gallery with beautiful full-screen images. The second, called “The Pixelator”, was an HTML and three.js-driven mobile and desktop feature that invited users to edit photos in a truly unique way. After uploading an image via one of several image source options (i.e. native camera upload, Facebook, Twitter, or Instagram), users can pixelate their image as much (or as little) as they’d like with 3D effects evocative of those in the film. Each final pixelated image can be downloaded and/or shared to their preferred social network.