inFAMOUS SOCIAL CAMPAIGN / SONY PLAYSTATION
During our research phase, the Strategy & Analytics team found pockets of highly engaged fans centered around inFamous’ central character: Delsin Row. With that in mind, our Social team encouraged fans to share their passions with a specific theme called ‘Delsin Love’. Our community managers started ‘Fan Art Fridays’ and shared fans engagement with cosplay. The theme was one of the most successful throughout the duration of the campaign.