SLAMDUNK / SPRITE
For The Sprite Slam Dunk, we designed and produced a digital asset palette and animations in near real-time during the NBA charity event. As the six All-Star players completed each dunk, we received footage via satellite and created custom designed animations on the fly. The campaign involved collaboration between NBA, Sprite and Leo Burnett. Fans determined the champion by voting via text, the NBA All-Star App, tweets, and online, moderated by Modus Operandi.