CLIENT : SYNCHRONOSS
Synchronizing with the future.
Branding
We led the product launch and brand refresh for Synchronoss, a market-leading cloud solutions company widely used by the world’s largest service providers and their 3 billion-plus mobile subscribers.
The Work
For the Synchronoss corporate rebrand, we simplified communications around their complex products and imbued the brand with a more friendly and human character. A comprehensive redesign included an updated logo family, a contemporary set of design guidelines and a visual system that allowed each of their products to align with the master brand.
