We provide digital design and development services for several groups within Target.
We produced, filmed and directed several in-store spots for two-time Olympic gold medalist Shaun White’s new apparel brand at Target. Building on our many years of successful collaboration with the retailer, we worked closely with Shaun White Enterprises and Shaun's brother Jesse White to deliver on their concept and storyboard for the campaign while referencing graphic design from the clothes themselves for much of our art direction. On top of the live action, we designed, animated, and added sound, all by our in-house teams.
Play Sound Sculpture
BuildIng on our rich history of collaborative art projects with Target, the latest was inspired by the simple brief, "Do something fun for our brand!" Target needed a broadcast spot that could be versioned into an engaging interactive web ad. Letting our creatives dream, we composed stunning 3D visuals mixed with an original music score. Our collaboration with the programmers created a microsite that allowed users to generate their own artwork using the same design and music elements. Earning this level of trust and creative freedom to execute our vision across media is the ultimate compliment.
Art For All
We have partnered for the many years on Target’s “Art For All” campaign, a series of installation videos highlighting Target’s support of the arts. With "Art Celebrates," we captured 50 years of Alvin Ailey and created a film that mixes live action and design to portray the dance company's long artistic legacy. The films we create for Target initially exhibit at the Staples Center and Victory Park, Dallas. They are later broadcast as television commercials on high-profile Target-sponsored programming, including the Golden Globe Awards.
Liberty of London
Target needed to create a high-profile Manhattan pop-up store to launch their Liberty of London collection and we helped execute environmental design. We partnered with Target and architect David Stark from the inception of the project, beginning with site selection for the store location across from Bryant Park. We were tasked with the design, creation and 3D projection of more than 30 3-minute animated loops, each serving to emphasize the distinct Liberty of London brand. The pop-up store was a huge success. With inventory selling out halfway through the event's run, Target was forced to close two days early.