ASSASSIN'S CREED III DIGITAL CAMPAIGN / UBISOFT
Ubisoft asked us to activate a dormant fan base. We built upon initial fan acquisition with in-depth and immersive content and tactics, giving fans a reason to stay involved. A “pre-tease” shareable widget allowed fans to embed the countdown into their newsfeeds. The “Unite to Unlock” campaign drove 1,776,000 actions in 3.5 days, creating a mini-movement. The “Inside Assassin’s Creed III” digital docuseries gave fans a glimpse behind the scenes, deepening conversation, broadening fan base, and strengthening partnerships. The campaign culminated with an interactive trailer that allowed fans to sample the experience of the game.