With the aim of building anticipation and highly involved communities around their titles, we have worked with Ubisoft’s digital marketing team on a series of extended and intensely planned out game launches for some of their major franchises over the course of a three year relationship.
Assassin’s Creed III 360 Digital Campaign
Ubisoft asked us to activate a dormant fan base. We built upon initial fan acquisition with in-depth and immersive content and tactics, giving fans a reason to stay involved. A “pre-tease” shareable widget allowed fans to embed the countdown into their newsfeeds. The “Unite to Unlock” campaign drove 1,776,000 actions in 3.5 days, creating a mini-movement. The “Inside Assassin’s Creed III” digital docuseries gave fans a glimpse behind the scenes, deepening conversation, broadening fan base, and strengthening partnerships. The campaign culminated with an interactive trailer that allowed fans to sample the experience of the game.
Assassin's Creed Unity & Rogue Digital Campaign
In 2014 Ubisoft launched two additions to the AC franchise simultaneously: Rogue for legacy platforms, and Unity for new generation consoles. We took on a creative partnership across both campaigns to ensure elevated creative and a coordinated effort across all publishers and deployments, including the first foray into dynamically generated creative according to purchase patterns.
Far Cry III Campaign & Trailer
For both the E3 campaign and the launch of Farcry 3, we designed and produced a series of Rich Media banners as well as a trailer which debuted at the E3 conference.