BRAND AOR / BAHA MARMod Op worked with Baha Mar, from brand strategy through creative execution, to launch their global advertising and marketing campaign, LIFE SPECTACULAR. The campaign officially introduced the $4.2 billion dollar integrated Caribbean resort destination to future guests by highlighting Baha Mar’s power to elevate real life moments into something spectacular and positioning it as a one-of-a-kind luxury destination.
Campaign Behind the Scenes
CREATIVE: TV SPOTS & ADSTwo hero TV spots showcase one couple's vacation through two distinct points of view: the husband narrates his spot as a romantic getaway, while the wife narrates her spot as an enriching and relaxing family vacation, each of them finding their own kind of spectacular Baha Mar moments. In addition, we launched a series of print and display advertising, digital takeovers, and shot a library of lifestyle photography to bring the brand to life across all platforms.