Spectre Digital Campaign

For Belvedere Vodka’s partnership with Sony Pictures for Spectre, the 24th film in the James Bond franchise, modop created and led efforts for the Q4 2015 global digital campaign.

With the help of new Bond girl, Stephanie Sigman, as the face of our campaign, our efforts spanned a takeover of, highly targeted paid and social media, and a robust offering of new content across owned social channels.

The Challenge

The Belvedere Challenge was a worldwide contest that invited users to submit their best recipes to create the perfect martini. Winners were awarded an all-expenses-paid vacation at the beautiful Goldeneye Resort (Bond creator Ian Fleming’s own retreat in Jamaica). Site Takeover

We took over the global site with a special Spectre-themed takeover and section that’d impress 007, himself. Our takeover included information on the Limited Edition Collection bottles, a stirring "Know Your Martini” multimedia experience, recipes for Signature Cocktails, and custom videos taking you behind the scenes of the “Excellent Choice, Mr. Bond” ad.

Social Media

To coincide with our Spectre takeover of, we launched global social media campaign across Facebook, Twitter, and Instagram. Among the highlights were social posts by Stephanie Sigman, paid amplification and targeting, coordinated support of Sony activity, and fan boost engagement. Our efforts paid off, having resulted in over 800,000 impressions and large user engagements across Facebook and Twitter.

Paid Media & Ecommerce

No digital campaign as large as this would be complete without a full order of static and animated units featuring two sets of creative and localization by individual markets. US media drove to an eCommerce partner; for Reserve Bar’s website, we created a custom takeover featuring the beautiful 007-inspired bottles from the Limited Edition Collection.