CyrusOne gave us two primary objectives for our campaign. We needed to build awareness for the company and its 30+ data centers around the world, and we needed to drive sales leads.
Our attack strategy included an integrated campaign with a complex media strategy that would reach all levels of influence in the data center decision, from IT managers all the way to the C-suite. The initial launch campaign targeted decision makers across the United States. The program included digital display, paid and organic social media and national TV.
In the second phase, we hyper-targeted the highest-priority prospects with an integrated campaign that included radio, local online sites, geo-targeted messaging, digital geo-nets, geo-targeting, digital remarketing, digital video, fixed outdoor, mobile outdoor and national television.
CyrusOne has really made a name for itself in the data center business, and thanks to our brand awareness campaign, their prospects now know it.