Mod Op | CyrusOne

CLIENT : CYRUSONE

The impact of effective branding.

Integrated Communications

When CyrusOne first partnered with Mod Op, the company had a growing market share but little brand awareness with key decision-makers that weren’t already customers.

The Challenge

CyrusOne gave us two primary objectives for our campaign. We needed to build awareness for the company and its 30+ data centers around the world, and we needed to drive sales leads.

The Work

Our attack strategy included an integrated campaign with a complex media strategy that would reach all levels of influence in the data center decision, from IT managers all the way to the C-suite. The initial launch campaign targeted decision makers across the United States. The program included digital display, paid and organic social media and national TV.

In the second phase, we hyper-targeted the highest-priority prospects with an integrated campaign that included radio, local online sites, geo-targeted messaging, digital geo-nets, geo-targeting, digital remarketing, digital video, fixed outdoor, mobile outdoor and national television.

The Impact

CyrusOne has really made a name for itself in the data center business, and thanks to our brand awareness campaign, their prospects now know it.

220%
ROI

Developing and executing a highly-targeted, cost-effective campaign, Mod Op maximized CyrusOne's bang for their buck.


22MM
impressions

Mod Op blanketed the target audience, putting the CyrusOne name front and center with
its best prospects.


More
sales leads

Our work stuffed the pipeline with sales leads and drove a huge spike in website traffic where prospects learned more about CyrusOne.