The Challenge

ExxonMobil asked Mod Op to help launch the Power Play Awards, so we put our public relations, social media and advertising teams to work.

The Work

Developing an integrated combination of digital and traditional communications, we created broad, global awareness of the awards across the industry, recruited awards judges, drove nominations, and helped plan the event itself. Our work included press announcements,

managing the social media channels of ExxonMobil LNG, online advertising, video production, and the development of a Power Play Awards website in both English and Chinese.

The Impact

  • Digital paid media delivered 560,229 impressions and 3,060 clicks from April – September.
  • The Power Play Awards web page received 32,000 pageviews.
  • Mod Op’s paid search efforts drove 343,328 impressions, 3,060 clicks, and 5,534 visits to the Power Play Awards page.
  • Organic and paid social programs on Twitter and LinkedIn generated 4.6 million impressions, 54,000 clicks, and 92,400 engagements.
  • ExxonMobil LNG’s LinkedIn and Twitter followers increased 238% and 38% respectively from April – December.

When all was said and done, the launch of the Power Play Awards was an unmitigated success, and the event proved to be a major power play, both for women in LNG and for Mod Op’s new relationship with ExxonMobil.