Mod Op | Preferred Hotel Group


Your home away from home.

Digital Strategy / Digital Experience

Preferred Hotels & Resorts engaged us to redesign their consumer-facing website and rearchitect their massive content management system, which houses data for more than 800 independent hotels and residences across the globe.

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The Challenge

The biggest challenge for the re-platform was successfully migrating massive amounts of data from an outdated content management system with multiple points of API connections into a scalable and intuitive state-of-the-art authoring solution while maintaining those complex third-party integrations for both user consumption and admin content control.

The Work

We designed and built a gorgeous yet powerful user experience for features such as a robust search tool for multiple property data points along with an integrated booking engine with real-time rate display and an easy-to-access customer loyalty program for authenticated users.

PHG Homepage

The Preferred Hotel & Resorts homepage is an assemblage of the rich and powerful features the site embodies. There is front-and-center search tool on the homepage that is layered on top of a photo carousel that contains direct links to the hotel booking engine or to additional product details. In the body of the page there is a configurable grid for hotels, properties, experiences and offers, so that Preferred Hotel and Resorts can quickly and easily point users to content they want to showcase and convert.

The Impact

With the release of Preferred Hotel & Resorts new website and rearchitected content management system, we were able to deliver feature sets not previously available on their legacy site, creating new avenues from user conversion.