CLIENT : REDDIT / AMAZON STUDIOS
The Expanse.
Media
Since launching the first interactive iFrame unit with Reddit in 2018, Mod Op has become a driving force in providing first-to-market media opportunities for their brand partners.
The Work
Redditors were engaged directly to visit the custom voting hub in the week leading up to the launch of Season 4. Each day users voted on clips from each Season - the top voted clips would then be compiled into a custom video recapping the season. Voting took place across five days, with each day encompassing voting on a single season broken down into thematic arcs.
The Challenge
In order to harness the fandom's excitement and expertise, we partnered with Reddit and Amazon Studios to produce a one of a kind voting hub prior to the launch of Season 4 of The Expanse.