Mod Op | Sylvia Day #1 New York Times Bestselling Author

CLIENT : SYLVIA DAY

Beyond Words.

Branding / Digital Strategy / Social Engagement

Hailed as one of the most successful romance writers in the world, Sylvia Day has authored over 20 award-winning novels translated into 41 languages. She is a #1 bestseller in 28 countries and Mod Op acted as her brand AOR.

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The Challenge

We were asked to pivot Sylvia Day’s image from niche romance novelist into that of a mainstream fiction writer. We had to reach new readers beyond the romance genre, while growing a loyal fan base who understands true romance transcends all genres.

The Work

Mod Op completely rebranded Sylvia Day’s brand persona complete with a new tagline, ‘Beyond Words’. This evolved into a 360 campaign including social media strategy and campaign, pop culture e-magazine, brand photography library, a brand anthem video, as well as the printed components for promotion of her books.

Photography

We shot a library of lifestyle photography and author photos to give the brand an elevated image.

Brand Anthem Video

We directed a brand anthem video, demonstrating Sylvia Day’s ability to go beyond conventions.

Social Media

We managed all the social media channels, including content strategy, copywriting and art direction.

Print & OOH

We handled all promotion for the launch of her new Crossfire novels.

The Impact

Our rebrand helped both grow and deepen Sylvia Day’s existing fan base while simultaneously driving book sales.