Benchmarking how 50 major brands show up in AI search — scored, ranked, and broken out by category across ChatGPT, Claude, and Perplexity
The GEO 50
Your brand is already being talked about by AI. The question is how.
Every day, millions of people ask ChatGPT, Claude, and Perplexity for restaurant picks, product comparisons, and brand recommendations — and most companies have no idea what those engines are saying about them.
We audited 50 major brands across eight categories, from retail to airlines to CPG, to find out. The results: only a handful are truly “Dominant” in AI answers. Most sit in a murky middle ground — visible, but not winning. And entire categories, including banking, insurance, and airlines, are getting left behind entirely.
Inside The GEO 50, you’ll get:
- The full ranked list of all 50 brands, scored 0–100
- Category-by-category breakdowns — see who’s leading retail, hospitality, QSR, and more
- The score bands that separate “Invisible” from “Dominant”
- Four key takeaways on where AI visibility is being won and lost in 2026
This is the first look at a new kind of leaderboard — one your competitors are already reading.
