Social never stops. For us, activating and sustaining an audience is a perpetual process of listening, creating, engaging, and optimizing. Using that practice, we:
- Collaborate with clients to uncover actionable insights to craft smart strategies.
- Create & curate highly shareable content across all channels, even in real-time.
- Monitor online sentiment & develop nimble, online response systems.
- Build groundswells of long-lasting communities.
- Develop tailored, dynamic influencer programs: predictive modeling, talent procurement & liaising.
- Plan, activate and manage around owned & paid campaigns.
- Maximize buzz around live events, both online and IRL.
Discovery, Audit & Strategy
Experiential & Event Development
Custom Social Media Measurement
Reporting & Analytics
Social activation is rooted in a data-driven methodology. Using our social software, we cast a wide net and dig into the results. We then determine what’s relevant or provocative, to expand and/or narrow our focus. Using our analysis as a compass, we define objectives, industry benchmarks, guidelines and an actionable roadmap that best aligns with the organization’s audience & vision. Upon activation, we evaluate & optimize for long-term growth & performance.