Social Strategy

Social never stops. For us, activating and sustaining an audience is a perpetual process of listening, creating, engaging, and optimizing. Using that practice, we:
  • Collaborate with clients to uncover actionable insights to craft smart strategies.
  • Create & curate highly shareable content across all channels, even in real-time.
  • Monitor online sentiment & develop nimble, online response systems.
  • Build groundswells of long-lasting communities.
  • Develop tailored, dynamic influencer programs: predictive modeling, talent procurement & liaising.
  • Plan, activate and manage around owned & paid campaigns.
  • Maximize buzz around live events, both online and IRL.

Our Services

Discovery, Audit & Strategy
Influencer Marketing
Audience Segmentation
Experiential & Event Development
Media Planning
Paid Social
Content Development
Custom Social Media Measurement
Reporting & Analytics
Community Management

Our Process

Social activation is rooted in a data-driven methodology. Using our social software, we cast a wide net and dig into the results. We then determine what’s relevant or provocative, to expand and/or narrow our focus. Using our analysis as a compass, we define objectives, industry benchmarks, guidelines and an actionable roadmap that best aligns with the organization’s audience & vision. Upon activation, we evaluate & optimize for long-term growth & performance.



About Us

Mod Op is an integrated agency. We merge strategy, creative, and technology to make what matters. We solve problems with partners like Microsoft, Nike, and Fender.

To learn more, check out our website.

Interested? Request a FREE audit.

Let us show you how we can help grow your business.

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