The Microsoft Digital Creative Retail team sought our creative and animation expertise in crafting three holiday-themed videos to be played on the enormous LED screen that lights up the flagship 5th Avenue Microsoft store in NYC.

For 2017, we created “Spread Joy,” an animated piece that captures the warmth and peacefulness of the holiday season, this time set in both NYC and Sydney, Australia, the home of Microsoft’s second flagship store.

For the 2016 holiday season, we created a kaleidoscopic 3D snowflake pattern that seamlessly and beautifully evolves from scene to scene. For the second piece, we nodded to NYC with a story that brings viewers on a journey from a snowy city to a train to upstate NY and into a spectacular aurora borealis beyond.

Microsoft 2017 Holiday “Spread Joy”

Microsoft 2016 Holiday “Snowflakes”

Microsoft 2016 Holiday “Broadway”