We designed and developed a sweepstakes site to promote NBC’s broadcast of Super Bowl XLIX. The site granted a single user multiple entries to the sweepstakes depending on how many activities they completed on the website. We worked closely with Arktan’s systems platform to manage and generate the sweepstakes site activities to ensure that users were granted access and that the moderators were given only legitimate entries. To drive traffic to the sweepstakes, we also rolled out a set of Flash and Rich Media Banners.