Baha Mar & Mod Op launch new global campaign


Created out of Mod Op New York and led by Creative Director Marcelo Cardoso, the campaign celebrates Baha Mar's definable standpoint as one destination comprised of three world-class brands, each connected to one another by Baha Mar's vibrant, colorful energy and signature personalized guest experiences. Caribbean influenced music, unique imagery, and a fast tempo create a dynamic feel that draws viewers in. The campaign centers around what it means to live life spectacularly - from jumping off a seaplane into the Bahamian waters, to kids swimming in the Blue Hole, to taking a spontaneous ocean dip in a cocktail dress, to rolling the dice on a daring bet.