Nike Sustainable Business & Innovation (SB&I) group asked us to create a series of videos for their website and social media to be released along the Sustainable Business Report in Summer 2018. The goal of the videos was to articulate and capture Nike’s long-term sustainability vision and values statement. 

In order to create authentic and inspiring content, we developed an integrated campaign and messaging around Nike’s purpose: “Purpose Moves Us.” In a short few months, we concepted, shot, and edited 11 videos including an anthem and 10 athlete videos. The final videos were edited with original music and delivered for the website and a consumer social campaign.