What’s Your M.O.?

What’s Your M.O.?

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By Eric J. Bertrand
January 20, 2020

As we’ve grown and evolved over the years, we’ve added new skillsets and capabilities, and, as of 2019, we put the final pieces of our puzzle in place with the addition of media management, public relations and strategic planning experts. As we’ve changed, so has our story, and today, our story is more compelling than ever.

To tell that story, we’re launching a new campaign titled “What’s Your M.O.?” As with all good stories, ours has many facets, but the main essence is this: We put our best people and practices (our Methods) in action to accomplish our clients’ marketing objectives (their Opportunities.) So, every time we engage with you, whether we’re launching a standalone project, a 360º campaign or an agency of record relationship, we start with a dialog about the end-results you expect to achieve. Examples are brand recognition, ROI, building a digital ecosystem or a number of different of other KPIs.  We then set a plan in motion, implementing the appropriate methods to recognize these goals.

That’s our M.O., and we hope it’s yours, too!

As we initiate this campaign, and more importantly, as we continue to methodically capitalize on client opportunities, we look forward to engaging with you.

 

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About the author Eric J. Bertrand

Eric is CEO of Mod Op, a full-service digital marketing agency that combines senior-led talent with AI-enabled tools to deliver smarter outcomes with fewer resources. Through strategic acquisitions, he’s positioned the company as a future-forward platform agency offering integrated, end-to-end capabilities. This growth trajectory earned Mod Op recognition on the 2025 Inc. 5000 list of America’s fastest-growing companies, placing it among the fastest-growing U.S. agencies.

An independent agency thought leader, Eric regularly shares insights on the evolving brand–agency landscape through industry media and speaking. He has appeared on The Digital Fix Podcast (2026) and the Leader Generation Podcast (2025), will be a featured speaker at the 4A’s Decisions event in Boston (2026), and is the author of Getting Digital Done, a practical guide for executives navigating digital transformation. He holds an MBA in Finance and Entrepreneurial Studies from NYU and a BS in Business Administration from Bryant University.

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