Leader Generation Podcast
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
Latest Episodes
Blending AI & Human Expertise For Better Content Creation
Explore how your business can efficiently use AI and keep human expertise front and center for global content creation.
Listen NowFrom Burnout To Breakthrough: Improving Business Processes With AI
Curious how to make AI work for your team and improve processes? This episode will inspire you to rethink how tech fits into your business.
Listen NowTackling AI Adoption: Practical Strategies For Upskilling Teams
Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work.
Listen NowLeadership Tips For A Multigenerational Workforce
How to get Baby Boomers, Gen Xers, Millennials and Gen Z to collaborate and work effectively side by side.
Listen NowA New Era Of Marketing: AI & Change Management For Growth
Patty Parobek draws from her marketing strategy and change management background to explore aligning AI with a solid organizational vision.
Listen NowRethinking Marketing Strategy In An AI-Powered World
Discover how AI can transform your marketing strategies with Liza Adams, one of Pavilion's 50 CMOs to Watch in 2024.
Listen NowReshaping Industries With AI & ML
How AI and ML reshape industries and the significance of collaboration, user experience and simplification in successfully scaling technology
Listen NowWeb3, AI & ML: The Strategic Value Of Technology
Explore the strategic significance of the current technology wave and bridging old and new technologies for a seamless transition.
Listen NowOpportunity Creation: Building A Strategic Advantage
Strategies for creating a culture of opportunity by becoming buyer-centric and using AI and machine learning to improve decision-making.
Listen NowPart 2: Is Performance Max Ready For Lead Generation Companies?
Tessa Burg and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers.
Listen NowPart 1: Is Performance Max Ready For Lead Generation Companies?
Matz Lukmani discusses optimizing your ad campaigns with Google Performance Max for improved lead quality and conversion rates.
Listen NowChanneling Anxiety For Creative Genius with Reddit’s Brand Ambassador
Reddit’s Global Brand Ambassador joins us to discuss the relationship between anxiety and creativity.
Listen NowFrom Cable To Creators: Today’s Media Landscape With Evan Shapiro
This episode covers media shifts, from the rise and impact of tech giants to the strategic use of data in marketing.
Listen NowStrategies For Marketers: Navigating the Cookie-Less Future
Discover key strategies for navigating the post-cookie marketing landscape.
Listen NowShifting To An Automation-First Mindset In Marketing
Real talk about marketing in the age of automation. Advice for marketers about using AI in digital transformation to strategically to grow their businesses.
Listen NowFuture Of Branding: AI, Machine Learning & Human Touch
Creativity and analytics come together as we discuss how to use AI and ML to infuse marketing with insights that resonate on a human level.
Listen NowReal-Life Lessons In Digital Transformation
This episode focuses on the human side of digital transformation and the importance of using technology to improve customer experience.
Listen NowSEO & AI: Evolution Or Extinction?
Gareth Cunningham joins Tessa Burg on the Leader Generation podcast to challenge the notion that SEO is dead due to AI advancements.
Listen NowAI In Marketing: Navigating Legal & Compliance
Sharon Toerek, an expert in intellectual property and marketing law, talks about legal and compliance issues with emerging technologies, especially generative AI.
Listen NowExecutive Insights On AI’s Impact On Marketing
A collaboration with the Test. Learn. Grow. podcast, featuring leaders at the forefront of integrating generative AI into marketing workflows.
Listen NowHarnessing AI & Tech For Next-Level Marketing
In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges and opportunities companies face.
Listen NowAI Governance: Using AI Responsibly In Marketing
We celebrated a milestone: the first anniversary of Chat GPT's launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology.
Listen NowHow Marketers Can Lean Into AI
Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine learning, and their impact on marketing and communications.
Listen NowData-Driven Marketing: Solving Problems With Science
In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries.
Listen NowChatGPT: Strategies & Best Practices In PR
Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it's shaking things up in the field of public relations.
Listen NowHow To Drive Business Growth With An AI Council
Ever wondered how top companies maintain the edge in today's rapidly advancing technological landscape? Enter the AI Council.
Listen NowAI Leadership: How CEOs Steer Digital Transformation
Jonathan Murray shares insights from his extensive background on the role of CEOs in the age of artificial intelligence and digital transformation.
Listen NowWhy Expertise Still Matters In The Era Of AI
Dive into the evolving landscape of technology. This discussion centers on the value of expertise and the critical role marketers play in an age dominated by artificial intelligence and machine learning.
Listen NowThe Unique Edge Marketers Have Over ChatGPT
As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique value which AI—like ChatGPT—can't replicate.
Listen NowThe Impact Of AI On SEO
In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic.
Listen Now[Part 2] Google Performance Max: Maximizing Ad Performance with Google AI
Welcome back to the Leader Generation podcast. In this episode, we dive deeper into Google Performance Max with returning guest, Matz Lukmani.
Listen Now[Part 1] Google Performance Max: Maximizing Ad Performance with Google AI
Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence.
Listen NowMarketing Leadership: Driving AI Adoption & Growth
Get ready to talk more about the world of AI and machine learning in marketing.
Listen NowWeb 3 Marketing To Reach Gen Z
Delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it.
Listen NowHow AI Is Impacting Marketers & Agencies
Artificial Intelligence (AI) is revolutionizing the way we approach marketing. As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve.
Listen NowGen Z Marketing: Start Now To Win Loyalty Of The Next Big Buyers
Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps.
Listen NowUnlock The Marketing Power Of The Metaverse
On this episode of the Leader Generation podcast, we explore the metaverse and its potential as a marketing platform.
Listen NowBuilding Brand Communities & Measuring Brand Engagement On Discord
On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder and CEO of Blaze—a web3 customer engagement platform.
Listen NowUnscripted: Bonus Episode On AI & Machine Learning
Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning.
Listen NowWeb3 for Marketers: Navigating the Future of Decentralized Technology
In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry.
Listen NowRiding The Marketing Roller Coaster Into 2023
Hear the answers to these questions—and more—on this episode of the Leader Generation podcast.
Listen NowEmployer Branding & Its Role In Recruitment
Listen now to learn all about employer branding and get inspired with new ideas.
Listen NowPart 2: Shift To The Future With Machine Learning
Measure Better With Google Analytics 4 & Perform Better With Google Performance Max
Listen NowPart 1: Shift To The Future With Machine Learning
Measure Better With Google Analytics 4 & Perform Better With Google Performance Max
Listen Now5 Misconceptions About Google Analytics 4 (GA4)
July 1, 2023, GA4 will replace Universal Analytics. The shift to has left marketers with more questions than answers. Plus, plenty of misconceptions.
Listen NowThe Future Of Data For B2B Marketers
Tim Hayden, CEO of Brain+Trust, talks about data unification and data strategy trends B2B marketers should focus on in 2023.
Listen NowReturning To In-Person Sales & Marketing Events
Cathy McPhillips shares what it’s like to host an in-person event in 2022 as well as lessons she learned along the way.
Listen NowWhy Brand Loyalty Is More Important Than Ever
Kevin Krekeler and Tessa Burg discuss the importance of brand loyalty and how marketers can use it to build customer retention.
Listen NowAccount-Based Marketing: The Best Strategy For B2B?
Watch an on-demand recording of the panel discussion with ABM experts.
Listen NowHow To Bridge The Gap Between Sales & Marketing
Marketing and sales are both important parts of any business. However, if they don't work together, then there is no way for B2B businesses to succeed. Learn how to bridge this gap!
Listen NowCan ABM Strategies Improve Lead Generation?
Listen as ABM leader, Ryan Elmiger, answers these questions and talks about the relationship between ABM and lead generation.
Listen NowPart 3: Independently Owned Restaurants Series
Learn from Chris Nguyen as he shares the opportunities and challenges of co-owning his family's local Vietnamese restaurant.
Listen NowPart 2: Independently Owned Restaurants Series
Hear how suppliers can help independent restaurants overcome their challenges from an industry veteran.
Listen NowPart 1: Independently Owned Restaurants Series
Hear the answers to these questions—and more—on this episode of Lead(er) Generation.
Listen NowMarketing vs Sales
Marketing and Sales are two different processes. But what happens when the line between them blurs? Hear expert opinions on the topic during this panel discussion.
Listen NowIs Marketing The New Sales?
Dive deeper into the growing "marketing is the new sales" trend with Tessa Burg, Chief Technology Officer at Tenlo.
Listen NowCognitive Science In Marketing
Panelists discuss how cognitive science can help us develop marketing strategies that better connect with customers.
Listen NowCognitive Marketing: Build More Successful Campaigns Using Science
Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader.
Listen NowFemale Leadership In Marketing
Women in positions of power and authority play an important role in the professional development of other women. Join us as we discuss what it means to be a leader in today’s marketing industry.
Listen NowFemale Marketers: Level Up Your Leadership Skills In 2022
Learn some tips on how to overcome obstacles and ultimately become a better leader in marketing from Hana Jacover, a coach who excels and leadership development.
Listen NowPersonal Branding For Marketers
These are just a few questions we answer as we dive deeper into the topic of personal branding for marketers.
Listen NowHow To Use Your Personal Brand To Generate Leads
Personal branding is a powerful tool for marketers and salespeople to attract business. Explore how you can identify and create your own authentic digital brand.
Listen NowPersonalize Marketing With Artificial Intelligence (AI)
How can AI help marketers personalize messaging to customers and prospects? Join us as we explore language personalization using emerging technologies.
Listen NowHow To Personalize Marketing With AI-Generated Language & Content
Hear how you can use artificial intelligence to create content that generates, nurtures and converts leads .
Listen NowArtificial Intelligence (AI) For Marketing
Don’t be intimidated by AI. Learn some practical ways to test it out, measure its effectiveness and integrate AI into your marketing workflow.
Listen NowAI For Marketers: Practical Uses Across The Customer Journey
Learn how to automate marketing tasks throughout the customer journey using AI to drive better business results.
Listen NowHow To Win At Retail In The Changing CPG Landscape
Hear how brands can “win” in the evolving CPG landscape by combining data with storytelling.
Listen NowHow To Use Intent Data To Find In-Market Leads
Hear how you can use intent data to reach higher quality leads, provide the most relevant content and guide their decision-making.
Listen NowWhat Value Do Brand Communities Offer B2B Businesses?
Hear about the value of community to startups, and how to apply similar principles to connect customers with each other and your B2B brand.
Listen NowB2B eCommerce: The Evolution Of Online Grocery
Explore these questions and more to gain a better understanding of how we can make shopping an easier and more enjoyable experience for customers.
Listen NowCan Reporting Dashboards Drive B2B Growth?
Learn how to get more out of your reporting dashboard with actionable insights that make the biggest impact on your B2B business.
Listen NowHow Automation Brings B2B Marketers Closer To Customers
Explore the impact that IoT and AI powered solutions have on marketing for B2B businesses.
Listen NowWhat Role Does Brand Play In B2B Marketing?
Explore the role of a strong B2B brand and the impact it has on digital marketing and lead generation.
Listen NowWhy B2B Leaders Need Marketing Operations
Learn how a marketing operations manager adds value to a B2B organization by bridging the gap between marketing and sales.
Listen NowDoes My B2B Website Need To Be ADA-Compliant?
Gain a better understanding of ADA compliance and explore the value of making your B2B website accessible to all.
Listen NowHow Does The Death Of Third-Party Cookies Impact Digital Marketing?
We'll cover all this—and more—so digital marketers can continue to deliver quality targeting, experience, leads and results.
Listen NowHow To Increase Customer Retention With Live Video Streaming
Hear how B2B companies can build community and improve customer retention through live-streaming and live video experiences.
Listen NowHow B2B Companies Can Measure The Value Of Content Marketing
Learn more about how to measure the value of content marketing and its contribution to lead generation and sales results.
Listen NowShould You Host A Live Virtual Event?
Get tips from our guest training expert, who successfully turned in-person demonstrations into live virtual events.
Listen Now(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology
Scott Brinker rejoins us to talk more about emerging marketing technology in existing tech stacks, and how B2B marketers can use it to fuel growth in 2021.
Listen Now(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most
Scott Brinker joins us to discuss marketing technology and its role in generating leads and engaging prospects to create business value in 2021.
Listen NowVirtual Trade Shows: Are They Worth Sponsoring?
Virtual Event Host, Nicole Mahoney, shares how to use virtual trade shows to generate leads, deliver value and continue to sell through.
Listen NowDigital Marketing: Test Local, Scale Global
Our guest Digital Marketing Specialist shares how to test digital marketing tactics in local markets and then scale them out globally.
Listen NowThe Lead Generation Power Of Social Media In A Remote World
Social media expert, Brittany Mayti, shares how B2B marketers can harness the power of organic social media to improve lead generation.
Listen NowThe Role of Personalization in the Digital Customer Experience
A brand management expert shares how personalizing the customer experience in digital channels can brand equity that contributes to business growth.
Listen NowInnovation & Thought Leadership In The Physical Branding Space
Hear how the pandemic has changed physical branding from one of today's marketing leaders.
Listen Now3 Critical Things Your Sales Team Needs from Marketing
Hear guest sales and marketing expert share how marketers can support salespeople to increase win rates.
Listen NowHow The Pandemic Has Impacted BioScience Innovation & Companies
Hear how the COVID-19 pandemic has impacted the bioscience industry.
Listen NowWhat Sales Teams Can Focus On During The Pandemic
Hear how salespeople can prioritize their efforts during the COVID-19 pandemic.
Listen NowRock & Roll Hall of Fame: Using Data To Connect With “Super Fans”
Hear how the Rock Hall engages passionate music fans, increasing attendance to the museum and events.
Listen NowHow to Validate New Products with Rapid Testing
Listen now to learn how to reduce the risks associated with bringing new products to market.
Listen NowWhy & How to Use Rapid Testing in Marketing
Listen to this episode of Tenlo Radio to get the answers to these questions – and more!
Listen NowDigital Marketing That Corporate Executives & Sales Teams Love
Listen to this podcast to hear one marketer's inspiring journey from print-focused to digital marketing.
Listen Now