Leader Generation Podcast

From Cable To Creators: Today’s Media Landscape With Evan Shapiro

This episode covers media shifts, from the rise and impact of tech giants to the strategic use of data in marketing.

Strategies For Marketers: Navigating the Cookie-Less Future

Discover key strategies for navigating the post-cookie marketing landscape.

Shifting To An Automation-First Mindset In Marketing

Real talk about marketing in the age of automation. Advice for marketers about using AI in digital transformation to strategically to grow their businesses.

Future Of Branding: AI, Machine Learning & Human Touch

Creativity and analytics come together as we discuss how to use AI and ML to infuse marketing with insights that resonate on a human level.

Real-Life Lessons In Digital Transformation

This episode focuses on the human side of digital transformation and the importance of using technology to improve customer experience.

SEO & AI: Evolution Or Extinction?

Gareth Cunningham joins Tessa Burg on the Leader Generation podcast to challenge the notion that SEO is dead due to AI advancements.

AI In Marketing: Navigating Legal & Compliance

Sharon Toerek, an expert in intellectual property and marketing law, talks about legal and compliance issues with emerging technologies, especially generative AI.

Executive Insights On AI’s Impact On Marketing

A collaboration with the Test. Learn. Grow. podcast, featuring leaders at the forefront of integrating generative AI into marketing workflows.

Harnessing AI & Tech For Next-Level Marketing

In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges and opportunities companies face.

AI Governance: Using AI Responsibly In Marketing

We celebrated a milestone: the first anniversary of Chat GPT's launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology.

How Marketers Can Lean Into AI

Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine learning, and their impact on marketing and communications.

Data-Driven Marketing: Solving Problems With Science

In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries.

ChatGPT: Strategies & Best Practices In PR

Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it's shaking things up in the field of public relations.

How To Drive Business Growth With An AI Council

Ever wondered how top companies maintain the edge in today's rapidly advancing technological landscape? Enter the AI Council.

AI Leadership: How CEOs Steer Digital Transformation

Jonathan Murray shares insights from his extensive background on the role of CEOs in the age of artificial intelligence and digital transformation.

Why Expertise Still Matters In The Era Of AI

Dive into the evolving landscape of technology. This discussion centers on the value of expertise and the critical role marketers play in an age dominated by artificial intelligence and machine learning.

The Unique Edge Marketers Have Over ChatGPT

As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique value which AI—like ChatGPT—can't replicate.

The Impact Of AI On SEO

In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic.

[Part 2] Google Performance Max: Maximizing Ad Performance with Google AI

Welcome back to the Leader Generation podcast. In this episode, we dive deeper into Google Performance Max with returning guest, Matz Lukmani.  

[Part 1] Google Performance Max: Maximizing Ad Performance with Google AI

Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence.

Marketing Leadership: Driving AI Adoption & Growth

Get ready to talk more about the world of AI and machine learning in marketing.

Web 3 Marketing To Reach Gen Z

Delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it.

How AI Is Impacting Marketers & Agencies

Artificial Intelligence (AI) is revolutionizing the way we approach marketing. As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve.

Gen Z Marketing: Start Now To Win Loyalty Of The Next Big Buyers

Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps.

Unlock The Marketing Power Of The Metaverse

On this episode of the Leader Generation podcast, we explore the metaverse and its potential as a marketing platform.

Building Brand Communities & Measuring Brand Engagement On Discord

On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder and CEO of Blaze—a web3 customer engagement platform.

Unscripted: Bonus Episode On AI & Machine Learning

Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning.

Maximizing The Value Of Your Website For Your CPG Brand

Web3 for Marketers: Navigating the Future of Decentralized Technology

In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry.

Unleashing the Power of AI in Creative Marketing

How Brands Can Engage With Customers On Discord

Refreshing Your Customer Retention Program In 2023

Riding The Marketing Roller Coaster Into 2023

Hear the answers to these questions—and more—on this episode of the Leader Generation podcast.

Employer Branding & Its Role In Recruitment

Listen now to learn all about employer branding and get inspired with new ideas.

Part 2: Shift To The Future With Machine Learning

Measure Better With Google Analytics 4 & Perform Better With Google Performance Max

Part 1: Shift To The Future With Machine Learning

Measure Better With Google Analytics 4 & Perform Better With Google Performance Max

5 Misconceptions About Google Analytics 4 (GA4)

July 1, 2023, GA4 will replace Universal Analytics. The shift to has left marketers with more questions than answers. Plus, plenty of misconceptions.

The Death Of MQLs: How To Measure Marketing Performance

The Future Of Data For B2B Marketers

Tim Hayden, CEO of Brain+Trust, talks about data unification and data strategy trends B2B marketers should focus on in 2023.

Marketing Support Businesses Need To Successfully Sell Your Products

Returning To In-Person Sales & Marketing Events

Cathy McPhillips shares what it’s like to host an in-person event in 2022 as well as lessons she learned along the way.

Why Brand Loyalty Is More Important Than Ever

Kevin Krekeler and Tessa Burg discuss the importance of brand loyalty and how marketers can use it to build customer retention.

Tips To Execute Account-Based Marketing Strategy

Account-Based Marketing: The Best Strategy For B2B?

Watch an on-demand recording of the panel discussion with ABM experts.

How To Bridge The Gap Between Sales & Marketing

Marketing and sales are both important parts of any business. However, if they don't work together, then there is no way for B2B businesses to succeed. Learn how to bridge this gap!

Can ABM Strategies Improve Lead Generation?

Listen as ABM leader, Ryan Elmiger, answers these questions and talks about the relationship between ABM and lead generation.

Part 3: Independently Owned Restaurants Series

Learn from Chris Nguyen as he shares the opportunities and challenges of co-owning his family's local Vietnamese restaurant.

Part 2: Independently Owned Restaurants Series

Hear how suppliers can help independent restaurants overcome their challenges from an industry veteran.

Part 1: Independently Owned Restaurants Series

Hear the answers to these questions—and more—on this episode of Lead(er) Generation.

The Role Of Market Research In B2B Lead Generation

What Is The Role Of Marketing Technology In Lead Generation?

Marketing vs Sales

Marketing and Sales are two different processes. But what happens when the line between them blurs? Hear expert opinions on the topic during this panel discussion.

Is Marketing The New Sales?

Dive deeper into the growing "marketing is the new sales" trend with Tessa Burg, Chief Technology Officer at Tenlo.

Cognitive Science In Marketing

Panelists discuss how cognitive science can help us develop marketing strategies that better connect with customers.

Cognitive Marketing: Build More Successful Campaigns Using Science

Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader.

Female Leadership In Marketing

Women in positions of power and authority play an important role in the professional development of other women. Join us as we discuss what it means to be a leader in today’s marketing industry.

Female Marketers: Level Up Your Leadership Skills In 2022

Learn some tips on how to overcome obstacles and ultimately become a better leader in marketing from Hana Jacover, a coach who excels and leadership development.

Personal Branding For Marketers

These are just a few questions we answer as we dive deeper into the topic of personal branding for marketers.

How To Use Your Personal Brand To Generate Leads

Personal branding is a powerful tool for marketers and salespeople to attract business. Explore how you can identify and create your own authentic digital brand.

Personalize Marketing With Artificial Intelligence (AI)

How can AI help marketers personalize messaging to customers and prospects? Join us as we explore language personalization using emerging technologies.

How To Personalize Marketing With AI-Generated Language & Content

Hear how you can use artificial intelligence to create content that generates, nurtures and converts leads .

Artificial Intelligence (AI) For Marketing

Don’t be intimidated by AI. Learn some practical ways to test it out, measure its effectiveness and integrate AI into your marketing workflow.

AI For Marketers: Practical Uses Across The Customer Journey

Learn how to automate marketing tasks throughout the customer journey using AI to drive better business results.

How To Win At Retail In The Changing CPG Landscape

Hear how brands can “win” in the evolving CPG landscape by combining data with storytelling.

How To Use Intent Data To Find In-Market Leads

Hear how you can use intent data to reach higher quality leads, provide the most relevant content and guide their decision-making.

What Value Do Brand Communities Offer B2B Businesses?

Hear about the value of community to startups, and how to apply similar principles to connect customers with each other and your B2B brand.

B2B eCommerce: The Evolution Of Online Grocery

Explore these questions and more to gain a better understanding of how we can make shopping an easier and more enjoyable experience for customers.

Can Reporting Dashboards Drive B2B Growth?

Learn how to get more out of your reporting dashboard with actionable insights that make the biggest impact on your B2B business.

How Automation Brings B2B Marketers Closer To Customers

Explore the impact that IoT and AI powered solutions have on marketing for B2B businesses.

What Role Does Brand Play In B2B Marketing?

Explore the role of a strong B2B brand and the impact it has on digital marketing and lead generation.

Why B2B Leaders Need Marketing Operations

Learn how a marketing operations manager adds value to a B2B organization by bridging the gap between marketing and sales.

Does My B2B Website Need To Be ADA-Compliant?

Gain a better understanding of ADA compliance and explore the value of making your B2B website accessible to all.

How Does The Death Of Third-Party Cookies Impact Digital Marketing?

We'll cover all this—and more—so digital marketers can continue to deliver quality targeting, experience, leads and results.

How To Increase Customer Retention With Live Video Streaming

Hear how B2B companies can build community and improve customer retention through live-streaming and live video experiences.

How B2B Companies Can Measure The Value Of Content Marketing

Learn more about how to measure the value of content marketing and its contribution to lead generation and sales results.

Should You Host A Live Virtual Event?

Get tips from our guest training expert, who successfully turned in-person demonstrations into live virtual events.

(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology

Scott Brinker rejoins us to talk more about emerging marketing technology in existing tech stacks, and how B2B marketers can use it to fuel growth in 2021.

(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most

Scott Brinker joins us to discuss marketing technology and its role in generating leads and engaging prospects to create business value in 2021.

Virtual Trade Shows: Are They Worth Sponsoring?

Virtual Event Host, Nicole Mahoney, shares how to use virtual trade shows to generate leads, deliver value and continue to sell through.

Digital Marketing: Test Local, Scale Global

Our guest Digital Marketing Specialist shares how to test digital marketing tactics in local markets and then scale them out globally.

The Lead Generation Power Of Social Media In A Remote World

Social media expert, Brittany Mayti, shares how B2B marketers can harness the power of organic social media to improve lead generation.

The Role of Personalization in the Digital Customer Experience

A brand management expert shares how personalizing the customer experience in digital channels can brand equity that contributes to business growth.

Innovation & Thought Leadership In The Physical Branding Space

Hear how the pandemic has changed physical branding from one of today's marketing leaders.

3 Critical Things Your Sales Team Needs from Marketing

Hear guest sales and marketing expert share how marketers can support salespeople to increase win rates.

How The Pandemic Has Impacted BioScience Innovation & Companies

Hear how the COVID-19 pandemic has impacted the bioscience industry.

What Sales Teams Can Focus On During The Pandemic

Hear how salespeople can prioritize their efforts during the COVID-19 pandemic.

Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”

Hear how the Rock Hall engages passionate music fans, increasing attendance to the museum and events.

How to Validate New Products with Rapid Testing

Listen now to learn how to reduce the risks associated with bringing new products to market.

Why & How to Use Rapid Testing in Marketing

Listen to this episode of Tenlo Radio to get the answers to these questions – and more!

Digital Marketing That Corporate Executives & Sales Teams Love

Listen to this podcast to hear one marketer's inspiring journey from print-focused to digital marketing.

Tessa Burg – Mod Op Minutes