Ep. 181
Beyond Clicks: Connecting Media To Real Business Results
Alia Lamborghini
SVP of Global Revenue for Yahoo DSP
Guest Circle Alia Lamborghini

Follow us on:
Tessa-Burg-Leader-Generation-Podcast 1

LeaderGeneration

Hosted by Tessa Burg

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

Latest Episodes

Episode 181

Beyond Clicks: Connecting Media To Real Business Results

Yahoo DSP’s Alia Lamborghini shares how AI, customer data and real-time insights help brands improve media performance and focus on real business outcomes.
listen now
Episode: 180

Building The System Behind The Big Idea

Learn how Miller McCoy turned a clothing idea into a scalable business by connecting creativity, global manufacturing, fulfillment and customer experience.
listen now
Episode 179

Think Bigger: Leading AI Transformation At Scale

Chris Colangelo of Verizon explains how leaders can use AI to rethink work, elevate human value and build more relevant customer experiences at scale.
listen now
Episode 178

Why AI Still Needs Humans: The Future Of Trust, Policy & Brand Risk

DoubleVerify’s Stephanie Posner joins Leader Generation to explain why AI still needs humans for trust, brand suitability and smarter advertising.
listen now
Episode 177

AI Is Only As Good As Your Data

Learn why trusted data matters in the age of AI and how solving one business problem at a time can turn reliable information into real value for teams now.
listen now
Episode 176

Rethinking How You Make Decisions With AI

Mu Sigma CEO Dhiraj Rajaram breaks down why most AI strategies stall between pilot and scale and how a field of context unlocks real results.
listen now
Episode 175

The Fine Print: AI, Marketing & Brand Risk

From AI contracts to copyright and digital replicas, learn how marketers can better understand AI risks and use AI more responsibly.
listen now
Episode 174

Customer-Obsessed Growth: Turning Trends Into Better Buyer Experiences

Learn how B2B leaders can use AI, customer insights and change management to create better buyer experiences at scale.
listen now
Episode 173

From Pilot To Impact, Building AI That Scales

Learn how to move AI from pilot to scale by aligning culture, users and outcomes so teams can drive companywide business value faster.
listen now
Episode 172

Scaling Digital Solutions With Consistent, Repeatable Results

Kenneth Phua shares how organizations can move from pilots to scalable digital programs by measuring success correctly and building repeatable systems.
listen now
Episode 171

Build, Buy Or Partner? How Smart Brands Create New Business Models

Stephen Trammell shares how to build digital-first brands, drive loyalty and when to build, buy or partner across the customer lifecycle.
listen now
Episode 170

Why Marketers Need To Become Growth Architects

Tariq Hassan shares how brands can use AI, data and trust to build stronger customer relationships, modernize marketing and unlock growth.
listen now
Scroll to Top