EPISODE 80

Real-Life Lessons In Digital Transformation

Len Gilbert
EVP & Head of Strategic Consulting at Mod Op
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Leader Generation Podcast

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

Latest Episodes

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Real-Life Lessons In Digital Transformation

This episode focuses on the human side of digital transformation and the importance of using technology to improve customer experience.

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Sharon Toerek, an expert in intellectual property and marketing law, talks about legal and compliance issues with emerging technologies, especially generative AI.

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As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique value which AI—like ChatGPT—can't replicate.

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[Part 1] Google Performance Max: Maximizing Ad Performance with Google AI

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Riding The Marketing Roller Coaster Into 2023

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Employer Branding & Its Role In Recruitment

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Part 2: Shift To The Future With Machine Learning

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Part 1: Shift To The Future With Machine Learning

Measure Better With Google Analytics 4 & Perform Better With Google Performance Max

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Tim Hayden, CEO of Brain+Trust, talks about data unification and data strategy trends B2B marketers should focus on in 2023.

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Returning To In-Person Sales & Marketing Events

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Can ABM Strategies Improve Lead Generation?

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Part 3: Independently Owned Restaurants Series

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Part 1: Independently Owned Restaurants Series

Hear the answers to these questions—and more—on this episode of Lead(er) Generation.

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What Value Do Brand Communities Offer B2B Businesses?

Hear about the value of community to startups, and how to apply similar principles to connect customers with each other and your B2B brand.

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B2B eCommerce: The Evolution Of Online Grocery

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Can Reporting Dashboards Drive B2B Growth?

Learn how to get more out of your reporting dashboard with actionable insights that make the biggest impact on your B2B business.

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How Automation Brings B2B Marketers Closer To Customers

Explore the impact that IoT and AI powered solutions have on marketing for B2B businesses.

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What Role Does Brand Play In B2B Marketing?

Explore the role of a strong B2B brand and the impact it has on digital marketing and lead generation.

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Why B2B Leaders Need Marketing Operations

Learn how a marketing operations manager adds value to a B2B organization by bridging the gap between marketing and sales.

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Does My B2B Website Need To Be ADA-Compliant?

Gain a better understanding of ADA compliance and explore the value of making your B2B website accessible to all.

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How Does The Death Of Third-Party Cookies Impact Digital Marketing?

We'll cover all this—and more—so digital marketers can continue to deliver quality targeting, experience, leads and results.

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How To Increase Customer Retention With Live Video Streaming

Hear how B2B companies can build community and improve customer retention through live-streaming and live video experiences.

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How B2B Companies Can Measure The Value Of Content Marketing

Learn more about how to measure the value of content marketing and its contribution to lead generation and sales results.

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Should You Host A Live Virtual Event?

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(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology

Scott Brinker rejoins us to talk more about emerging marketing technology in existing tech stacks, and how B2B marketers can use it to fuel growth in 2021.

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(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most

Scott Brinker joins us to discuss marketing technology and its role in generating leads and engaging prospects to create business value in 2021.

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Virtual Trade Shows: Are They Worth Sponsoring?

Virtual Event Host, Nicole Mahoney, shares how to use virtual trade shows to generate leads, deliver value and continue to sell through.

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Digital Marketing: Test Local, Scale Global

Our guest Digital Marketing Specialist shares how to test digital marketing tactics in local markets and then scale them out globally.

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The Lead Generation Power Of Social Media In A Remote World

Social media expert, Brittany Mayti, shares how B2B marketers can harness the power of organic social media to improve lead generation.

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The Role of Personalization in the Digital Customer Experience

A brand management expert shares how personalizing the customer experience in digital channels can brand equity that contributes to business growth.

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Innovation & Thought Leadership In The Physical Branding Space

Hear how the pandemic has changed physical branding from one of today's marketing leaders.

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3 Critical Things Your Sales Team Needs from Marketing

Hear guest sales and marketing expert share how marketers can support salespeople to increase win rates.

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How The Pandemic Has Impacted BioScience Innovation & Companies

Hear how the COVID-19 pandemic has impacted the bioscience industry.

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What Sales Teams Can Focus On During The Pandemic

Hear how salespeople can prioritize their efforts during the COVID-19 pandemic.

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Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”

Hear how the Rock Hall engages passionate music fans, increasing attendance to the museum and events.

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How to Validate New Products with Rapid Testing

Listen now to learn how to reduce the risks associated with bringing new products to market.

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Why & How to Use Rapid Testing in Marketing

Listen to this episode of Tenlo Radio to get the answers to these questions – and more!

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Digital Marketing That Corporate Executives & Sales Teams Love

Listen to this podcast to hear one marketer's inspiring journey from print-focused to digital marketing.

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