Mod Op adds Audra V. Pace and Andy Hann as Creative directors

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Mod Op has added to its creative leadership, hiring Audra V. Pace as creative director and brand strategist in its New York City office, and Andy Hann as creative director in its Los Angeles office. 

Pace and Hann’s arrival builds off the excitement of the merger between Modus Operandi and Eyeball to form full-service creative digital agency Mod Op. The duo will work on individual projects while occasionally collaborating on larger campaigns.

In Jeff Suhy's words: “We’re very proud to have Audra and Andy join our roster of distinguished directors and designers. Their passion and talents are a perfect fit for our clients and will greatly benefit the campaigns we are working on from a national and global standpoint.”

 

The Drum Article

 

Mod Op helps Microsoft realize creative vision for flagship store

A recent merger of digital marketing agency Modus Operandi with creative branding and motion graphics company Eyeball has resulted in its first major project as the merged agency, Mod Op: a ‘Culture Wall’ for the Microsoft flagship store in New York City.

Microsoft tasked Mod Op with helping the company utilize its street-facing wall at the NYC flagship store to create an artistic reflection of what technology can bring to the community in an artistic sense. They are collaborating with local artists to bring architecture to life in a digital and dynamic format. 

 

The Drum Article

​Craft Brewery Golden Road Brewing Selects modop as Agency of Record

Craft brewery, Golden Road Brewing, announced today it has selected modop as its Agency of Record. The Los Angeles-based craft beer brand is known for their commitment to producing great beer brewed and canned in L.A.. modop is a strategic and creative digital agency that helps brands gain competitive advantage and build cohesive digital narratives across relevant platforms. 

“Golden Road Brewing is an incredible young brand which has already become nearly synonymous with Los Angeles. We are honored to help co-founders Tony Yanow and Meg Gill continue to build their brand” said Jeff Suhy, Partner and President of Modus Operandi. “We’ve known the Golden Road team for many years and remain inspired by their passion for bringing goodness to the Los Angeles community. We can’t wait to help tell their story.”

“modop got us to think about our digital initiatives in a new way and they do some really cool projects so we are excited to partner with them. Because of my close relationship with Jeff, I’ve watched modop grow just as he’s seen us grow. We see this as a really fun thing to do together - two LA companies working together to create something great,” said Golden Road Brewing co-founder Tony Yanow.  

The modop team will lead Golden Road’s strategic digital branding and creative efforts with the goal of accelerating the growth of the Golden Road Brewing brand. Utilizing its deep knowledge of digital customer behavior across ever-evolving online, social and messaging channels, modop looks forward to helping Golden Road continue its evolution from a well-respected and beloved local beer to an iconic brand synonymous with Los Angeles. 

“We are thrilled to announce our partnership with Golden Road Brewing and have them join our roster of other notable clients within the wine, beer and spirits industry,” said Miles Dinsmoor, CEO of modop. “We are confident our depth of expertise in the industry as well as across other verticals will allow us to provide a unique creative insight into building a campaign around this one of a kind craft beer brand.”

Partner Jeff Suhy featured in Petrolicious

Jeff Suhy just took Petrolicious for a drive in his classic 1969 1/2 Citroen DS. Petrolicious creates video portraits and articles on classic cars and their collectors. Suhy has been a fan of theirs since their beginning in 2012. And having owned several classic cars through the years, he was pretty excited to share this Citroen with them. It's his daily drive and his long term love. Just don't tell the Mrs.

Angel Evan, Head of Strategy & Analytics, To Teach At Stanford

Beginning April 1, 2015, Angel Evan, Head of Strategy & Analytics at modop, will be teaching a course through Stanford Continuing Studies called Data-Driven Marketing. It was developed with the intent to help marketers overcome the delta between the promise of data and their ability to use it. The course is expressly designed for marketers without math, quantitative or statistical backgrounds and uses a unique set of teaching methods, which humanize data in order to make it easier to interpret and act upon. Each session concludes with an easy to understand ‘how-to’ exercise using a different data type marketers commonly deal with.

modop Portland Makes LA Jealous with New Office

modop Portland recently relocated to a larger office in the Pearl District’s historic Honeyman Hardware building. We completely remodeled this sunny corner unit to provide a spacious, collaborative, and modern workspace while maintaining its roots as a turn of the century storefront. The rustic brick from the structure was uncovered, structural columns were highlighted, mechanical systems were kept exposed, and knotty Pine flooring discovered under the mezzanine carpeting was restored to original condition. We reused the fir removed during demo to create a conference table in a Native American inspired pattern with a clear and ebonized finish. The artwork came from Modus Operandi's own Brian Kingston. (View more of Brian's photography at bkingston.com.)