CLIENT : CIVIC NATION
Equality. Education. Engagement.
Digital Experiences / Social Impact
The Challenge
Create compelling online hubs, designed to spur participation and action for high-school and college-age audiences around topics that are either offputting and intimidating (applying to college), principled and noble (civic involvement) or uncomfortable and scary (preventing sexual assault). Make these topics approachable and elicit participation action using stirring visuals, accessible UX and modern design.
The Work
Working with different agency partners on each of the campaigns, Mod Op focused on redesigning the evergreen site hubs for each of the campaigns and developing them in a CMS framework to allow for constant updates as the campaigns evolve.
Better Make Room
Better Make Room is a part of the non-profit Civic Nation and was inspired by Michelle Obama's Reach Higher initiative.
Working with Black Sheep, we redesigned the site's user flow and interface in order to highlight the "brand" and help Better Make Room meet their goal: uniting students and getting them the resources they need to apply to college.
Undivided
Working with Chapter SF, we helped launch the website for “Undivided,” a campaign aimed at reminding us to focus on the areas of common ground we all share in these fractious political times.
It's On Us
We worked with Mekanism to redesign the website for It’s On Us, a drive to stop sexual assaults on college campuses by engaging young men to take action, get involved and eliminate the culture of looking the other way.
To take a new approach to the topic of gender, we ditched the classic “pink for girls” and “blue for boys” to create an interface that conveyed the inclusiveness of the campaign.
The Impact
Through the Creative Alliance partnership, we are connected to a community of fellow creatives who all share a common cause: to positively affect the community at large on some of the nation's most pressing challenges. Whether it’s gender equality, civic awareness and responsibility, or access to higher education for the underprivileged we are proud to contribute our craft and expertise for social good and help make an impact by engaging communities around important causes we can rally behind.
$8MM+ Donations
We are one of 75 member companies who in total have donated over $8 million in in-kind marketing services during Creative Alliance’s first two years in operation.
3.5B+ Impressions
In 2017 alone, Creative Alliance campaigns garnered 3.5 billion impressions across social media, $200 million in donated media placements, and 2,700 grassroots events held in all 50 states.