Our challenge was to develop a creative concept and tagline strong enough to support the gaming experience while generating interest for classic ‘80s pop-culture to a completely new generation.
What started out as a purely AV engagement evolved into a much bigger campaign including social media and content strategy, social media campaigns and productions, ongoing analytics, HTML display production, social planning and execution. Go Bigger! Bigger Characters. Bigger Stories. Bigger Battles. Bigger Possibilities.
Trailers & Commercials
We conceived and produced a dozen videos throughout the campaign, including a full CG trailer for E3. We handled all aspects of these videos including creative, the live action production, game capture, stop-motion, and post production.
Digital Video Series
Think Drunk History done in LEGO fashion. We used fan favorite ‘80s era characters to introduce kids to each new franchise. We had Batman introducing The Goonies by explaining the characters and plot and Sonic the Hedgehog introducing Knight Rider. Each video combined stop motion animation with game capture and, of course, LEGO humor.
Warner Brothers Games tasked Mod Op to create all new POS videos for LEGO Dimensions’ kiosks in Best Buy, Target, Toys ”R” Us, and others. We used stop-motion animation, a table top product shoot, and a revised 2D aesthetic combined with arresting motion graphics and focused key messaging.
Display and Social Media AOR
Mod Op provided comprehensive social media services for LEGO Dimensions, as well as LEGO Worlds, on a monthly basis. This included social strategy, ongoing content strategy, creative development, content production, and analytics.
Each month, Mod Op produced nearly 100 original social assets for use across channels, with many being entirely platform specific. Content included mini-trailers, short form video, GIFs, Cinemagraphs, original photography, motion graphics, infographics, and custom images.
Mod Op was able to create high conversation and engagement by leveraging mash-ups of ‘80s nostalgia with LEGO personality. ‘80s pop-culture created a generational bridge between parents and kids, exciting kids and parents alike.
Instagram growth was key in 2017 to retain the kids and adult enthusiast audience. By the end of Q3, we grew that following by 32%.
Mix it up
Our content mix is extremely varied, and for good reason. Using everything from still photography to stop-motion trailers, educational content, and more to result in consistent fan engagement and discussion.
We created a community of kids and parents alike coming together to enjoy a shared fandom that bridged generations.