DietzWatson-TheDelishop-Hero Background

The Delishop

DIETZ & WATSON

Overview

Meat. Cheese. Fashion. Welcome to The Dietz & Watson Delishop. On behalf of an 80 year old, family-owned purveyor of premium meats and cheeses, we turned an empty shell on the corner of South Street in Philly into wall-to-wall meaty eye candy, inside and out. Because who doesn’t want to play charcuterie corn hole while shopping for a pair of hot dog leggings, hoagie flip flops and Dietz Nuts boxers?

Approach

Brand + Advertising
Social + Influencers
Digital Experience
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Experiential & Social Amplification

The experience only started when you walked through the door

We created 26 unique experiences inside Delishop over the course of its opening. Everything from a meat & cheese fashion show to celebrations of Pride to beer and hoagie flights.

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Branding & Fashion

The world's largest collection ofmeat and cheese-inspired apparel

We concepted, sourced and produced over 75 unique pieces of branded
lifestyle apparel and gear. Hot dog leggings, anyone?

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Ecomm

Delishop lives on (line)

We even built a custom Shopify ecommerce site to share a taste of the collection with the world.

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