StrategicCommunications

We’re not your average PR firm. We blend PR talent and a passion for storytelling with creative tactics to deliver extraordinary results; for both established brands and early-stage companies, and B2B to B2C.

Media Relations

Effective media relations goes beyond traditional press releases. Our approach to media relations focuses on building strong relationships with journalists and identifying unique story angles that align with your company's objectives. We understand that valuable earned media coverage often stems from creative storytelling and thought leadership, not just breaking news.

Thought Leadership

We make clients into category leaders and experts by actively developing angles and ideas to serve up to media and influencers that touch upon key industry trends and hot-button topics.

Awards

Award wins provide third-party recognition that can raise awareness for your brand, while reinforcing brand credibility, boosting employee morale and positioning you as an industry leader. From identifying and vetting relevant industry awards to crafting stand-out submissions, our team has the experience to support – or build – a winning award program.

Speaking Opportunities

A global Speakers’ Bureau can help turn an established company into a market leader. Our team is well-versed in how to maximize participation in key conferences by generating media appointments and speaking opportunities.

Reputation Management

How your stakeholders view your brand and company matters. Our team understands how to develop a PR program that takes into account your reputation and aids in building, maintaining and enhancing a positive public perception over time.

From internal communications to investor relations (IR), we extend beyond marketing communications and PR to encompass all aspects of corporate communications. Our team is skilled at developing the strategies and processes necessary for organizations to communicate with various audiences — both inside and outside the company.

And we’re particularly skilled at providing corporate communications advisement during transformative business events, including:

• Initial public offering (IPO)
• Mergers and acquisitions
• Major leadership changes
• Significant industry or regulatory changes

A successful product launch hinges on ensuring the right message reaches the right audience at the right time. From message development and alignment to building anticipation and buzz, our team understands how to take a product launch from idea to announcement.

Whether you're launching a new brand, refining an existing one, or simply seeking to articulate your unique value proposition, clear and compelling messaging is paramount.

Recognizing that effective communication is the bedrock of a robust brand identity, our team collaborates with you to define what makes your brand tick, craft stories that connect, and position you powerfully in the market.

We have the skills to help you define and convey your strategic positioning across platforms. Our work includes:

• Brand development and refinement
• Key message articulation
• Stakeholder communications
• Content strategy and creation
• Market differentiation

Mod Op’s proven message and media training process is designed to prepare anyone, with any level of experience, to be an effective spokesperson. We have trained executives, CEOs, professional athletes, top bloggers and journalists to be succinct, organized and compelling.

Our message and media training are completely customizable. We offer sessions for spokespersons who range from inexperienced to very knowledgeable about media and messaging.

Times to consider message and media training include: 

• When there’s a need for a higher comfort level with media or more fluid and efficient communication of brand messages.
• When a spokesperson is new to media interaction and needs thorough backgrounding.
• When a spokesperson is comfortable with phone or in-person print conversations but wants help mastering other kinds of media interactions, like broadcast TV interviews.
• When the brand messages have changed significantly, because of business changes (acquisition, e.g.), a major announcement, or a change in business direction.

Some call it issues management; others may call it crisis communications. Regardless of what you call it, when your reputation is at stake, we’re the partner you want on your side. Our team has experience helping clients anticipate and manage events and circumstances that have the potential for negative reputation impact.

Our team has assisted clients in managing issues related to various reputation threats, including the following:

• Litigation
• Privacy and security
• Response to legislative initiatives
• Workplace misconduct
• Rumors and misinformation

From generating media appointments and speaking opportunities to supporting event material prep and developing event-related content, our team provides a layer of tradeshow support expertise that helps you maximize your event investment.

Key trade shows we support include: 

• The Consumer Electronics Show (CES)
• South by Southwest (SXSW)
• NAB Show
• Cannes Lions

Employee engagement goes beyond simply informing teams. Our team can help guide you in developing or enhancing employee engagement programs that foster a sense of connection and inspire those closest to the brand to become active participants in its success.