How Scibids AI Is Redefining Media Buying At DoubleVerify

[00:00:00] Tessa Burg: Hello and welcome to another episode of Leader Generation, brought to you by Mod Op.

[00:00:04] Tessa Burg: I’m your host, Tessa Burg, and today I’m excited to be joined by Wandrille Leroy. He’s leading the the Scibids AI project at DoubleVerify at a time when there’s a lot of uncertainty about the accuracy of data, and marketers are wanting to be able to measure what they’re really getting for their media buys. Scibids AI project is incredibly important.

[00:00:29] Tessa Burg: Wandrille, thanks so much for joining us. I’m excited to jump into this conversation.

[00:00:34] Wandrille Leroy: Hi, Tessa. It’s uh, very nice for you to host me today.

[00:00:38] Tessa Burg: So, before we learn more about what you’re working on and leading, tell us a little bit about yourself and your journey to Scibids and then now at DoubleVerify.

[00:00:49] Wandrille Leroy: Thanks for that.

[00:00:49] Wandrille Leroy: So basically I, I joined DoubleVerify through the, um, acquisition of, um, of Scibids. Scibids is um, is a project that was, uh, inceptioned in, uh, 2016. I joined them in 2017. We were five of us at the beginning, so. So, so very, uh, small project, quite, quite a journey. And we, we grew the business and, and, and managed to, uh, become attractive enough for a company like DoubleVerify to, uh, to make, um, the great, the great, um, acquisition they made in, in the Scibids technology.

[00:01:18] Wandrille Leroy: I think it’s, um, it’s a pledge to the, uh, strategic vision of, uh, DoubleVerify to, uh, use AI to, um, to activate some of those, uh, their, their assets. But, but, uh, I’m sure. We’re gonna cover those topics in, in, in the future of this conversation. Thank you. Thank you for, for, for, for having me Tessa.

[00:01:37] Tessa Burg: Yeah. And DoubleVerify has always been steeped in being an advocate for advertisers and marketers, making sure that companies can keep their brands safe.

[00:01:48] Tessa Burg: They know where they’re showing up. Tell us a little bit about how Scibids. Adds to that mission and vision and, and the role that Side bid’s technology is playing within the DoubleVerify environment.

[00:02:02] Wandrille Leroy: Yeah, so service technology is, um, is an AI for, um, for media buying. So we operate on top of the, the leading buying platform.

[00:02:10] Wandrille Leroy: Think, uh, uh, DV 360, Trade Desk, Meta, Google Ads. Those, those players and we, uh, enable advertisers to, um, to, to make sure that. The way their media is invested reflects what matters to them. So they, they are able with service to, uh, customize the outcome, make sure that their media is, you know, geared towards those KPIs that matters to them, and control that.

[00:02:34] Wandrille Leroy: So they, they understand exactly what is the, um, ad decisioning process. They can put their own threshold limits, constraints of, of delivery, and all that is, is delivered automatically by, uh, by Scibids on those, on those platforms. It fits pretty well inside the DoubleVerify ecosystem. DoubleVerify is known for, fraud prevention, and for and for measurement.

[00:02:57] Wandrille Leroy: Um, um, those are basically, uh, two massive amounts of, of, um, data sets. Two huge data sets that DoubleVerify offers to, to marketers. They, they, uh, they activated with those two first, uh, use cases with, with Scibids you can actually activate the same data, but at a wider scale. To, basically use measurement almost as a learning signal, if that’s, uh, uh, interesting.

[00:03:21] Wandrille Leroy: Or simply to, uh, automate, um, uh, attention optimization. So, uh, that’s one of the first thing we’ve done with DoubleVerify is to make sure that we could stitch, Listly, uh, attach their assets to our capacity, and, uh, deliver improved outcomes for, for the advertisers with the. The recent acquisition of, of Rockerbox by DoubleVerify.

[00:03:42] Wandrille Leroy: It’s a very natural, um, uh, segue, uh, being able to, uh, activate, um, the, the Rockerbox measurements basically directly inside with the Scibids AI for the benefits of the, of the advertisers.

[00:03:56] Tessa Burg: Yeah, and I love how you touched on a couple of things that I think are really important.

[00:04:02] Tessa Burg: For marketers to embrace now, one is that AI can start to show you insights and patterns that you may have not been able to uncover yourself. Like when you said Scibids sort of gives them that insight of what’s gonna work and ensures that they are able to meet their goals while still having control.

[00:04:23] Tessa Burg: That is very reassuring, especially when at a time, the dark side of AI is a complete reality that AI has made, it has accelerated fraud, has accelerated the use of bots and fraudulent bots and fraudulent schemes within the advertising landscape. And I feel like when these platforms. Don’t make data as visible and there isn’t as much transparency.

[00:04:53] Tessa Burg: That’s when it’s hard to trust if your advertising really reached the right person. And then it makes it even harder to measure how well, how effective it is and for marketers to continue to try and involve their own strategies and plans.

[00:05:09] Wandrille Leroy: Yeah, so, so to say you’ve touched upon a, a word, which I, which I think is core to the values of, of DoubleVerify.

[00:05:15] Wandrille Leroy: It’s, it’s trust, you know, the market needs third parties to, uh, to, to make sure that the, the investment, um, the investment of, of advertisers is protected and delivered in, in, um, the proper manner. So, so we’re, we’re actually, uh, very well aligned with, with this, uh. With this mission delivered by, um, this mission of, of, um, of, of d um, if, if we try to be a bit more specific.

[00:05:40] Wandrille Leroy: So DV will, uh, protect advertisers or give at least the opportunity to advertisers to increase their control, increase their grasp on, uh, what is the definition , for fraud. You know, um, one advertiser might consider that a website made for advertising is, is, uh. It’s an absolute no go. Another one might consider that it’s, uh, okay-ish.

[00:06:03] Wandrille Leroy: Um, another one would say, yes, absolutely, I don’t care. This, you know, is, is not a decision for DoubleVerify to take, it’s a decision for the advertiser to take. And , one of the important elements that we, that we offer to the market is this enhanced control, uh, and transparency on what happens.

[00:06:19] Wandrille Leroy: So. How does this translate to, um, to, to, to Scibids? Scibids? We operate more on the, um, decisioning part. Okay. Should I buy this impression? Yes or yes or no? And, um. The fact you control that also is, is really, is really important. You have a, uh, you know, a market which is very, um, publisher driven. You know, basically, uh, most of the market, perhaps 50% of the US market is, is, uh, split between Meta , and Google.

[00:06:47] Wandrille Leroy: So, uh, uh, you know, you need to have a third party, a trusted third party to be there and ensure that your interest as an advertiser are, um, uh, well respected. This is also one of the element that, uh, that, uh. Scibids and DoubleVerify can, definitely help with.

[00:07:04] Tessa Burg: So you mentioned it, obviously it is a very publisher driven market.

[00:07:09] Tessa Burg: Are there other channels that Scibids works across? You mentioned Meta, um, being very big. I know that in our B2B space, there’s a lot of the smaller publishers, a lot of networks, CTV. What is the reach and extent into the platforms that Scibids can see and, and help empower marketers?

[00:07:34] Wandrille Leroy: So we, we’ve started with programmatic, so we’ve started with, with Alexander.

[00:07:38] Wandrille Leroy: So AppNexus back in the day, I think it was, uh, you know, leading innovation by having a new features at, at the moment it was called the AppNexus Programmable Bidder, so we could put some pieces of code in there. So it was really interesting to do. So we’ve started with programmatic. So, uh, so yeah, Xandr Trade Desk, DV 360 and, and, um, the B2B customers that we have operate mostly in this space.

[00:08:01] Wandrille Leroy: A lot of B2B operate in, in DV 360 or Trade Desk. And we are expanding, uh, on other platforms. So, um, uh, Meta and Google ads, our newer platforms . We’re gonna be releasing those in the upcoming weeks. It’s a new capacity that, that we have been proving for the last, um, six months.

[00:08:19] Wandrille Leroy: I would say, and, uh, then our goal is, is, uh, obviously not to stop there. We can address CTV through, um, uh, legacy or classic, TSP platforms. But, uh, uh, in the future, what else can we do? You know, can we integrate with, new medias or, um, uh, out of home medias, whatever, everything that can be bought in a digital manner is something that we would eventually be, uh, be interested in, offering our capacities on. We definitely can, can grow and, offer bigger opportunities to our customers.

[00:08:50] Tessa Burg: So when customers pair the Scibids AI project and DoubleVerify with their Trade Desk or DV 360 buys, what have been some of the outcomes? Like, are they able, they’re better able to measure ROI? Are they better able to see maybe where fraud is happening or divert media buys to be more productive?

[00:09:12] Wandrille Leroy: So the, the, the Scibids angle is really around driving outcomes. So, uh, we want to, to understand from the advertiser, from the agency what success looks like, how it’s, how it’s defined, and this is going to be the, the north star of our AI to optimize. So, um, uh, you’ve touched upon fraud.

[00:09:30] Wandrille Leroy: If a customer wants to use a, another vendor for fraud, that’s not. We, we don’t care as Scibids. We, we don’t care. We prefer when it’s delivered but we don’t care, you know, if it’s another one, it’s, it, it doesn’t have a, an impact for, for us, and we do not say. To the advertiser, how they should measure themselves.

[00:09:48] Wandrille Leroy: Okay? So, so we’re not telling you, Hey, best advertisers, you should measure yourself this way. We’re, we’re, we’re, we’re not being, uh, um, yeah, it, it’s not our expertise and it’s not our role. Our role is to understand what matters to the, to, to the advertisers and deliver, uh, upon, uh, upon that. So this is what we do, for instance, with, uh, uh, CPG.

[00:10:09] Wandrille Leroy: So in, in the, in the CPG space, we see a lot of, uh. Advertisers looking at, uh, their own definition of, of quality. So they, design an index, their own index that factors in, uh, um, perhaps fraud rate, frequency elements, some the, the, the cost of an impression, some, some attention metrics, whatever. You know, they’re gonna create, craft their own index. And this is something which is, uh, um, their expertise. It reflects what matters to, to, to them. Really. Scibids will come in there, understand how it’s, built and, uh, maximize the value of this index. Respecting or other constraints like, uh, like delivery constraints or minimum or maximum CPMs that you may have, whatever you have as a, as a constraints.

[00:10:55] Wandrille Leroy: Those are elements that we will, that will then factor in to make sure that, uh, again. The advertiser can, can, uh, uh, train the AI, train Scibids in the direction that it, it matters to, to him. So, uh, one of the analogy that we were using is, uh, uh, you want to train your own dog, you know, so you have to throw the, the, the ball to say to the dog, this is the one you want to get.

[00:11:18] Wandrille Leroy: Same for Scibids. You need to show us what is the direction, what is the. The asset that you want to go after so we can, uh, so we can go, go after it. So, so train us, you know, train, train Scibids and, and we’ll deliver good, uh, good results for you. We typically see, uh, you know, efficiencies, improvements around 20, 30, 40% depending of, uh, different parameters.

[00:11:41] Wandrille Leroy: I think that’s, uh, last element is that, uh, uh, we know where we perform. That’s something which is really important and I think interesting is that we know where Scibids can have a, can have an impact. So, um, when we start working with, with our, uh, advertisers. So there are a couple technical steps , to activate Scibids.

[00:12:04] Wandrille Leroy: But before you activate Scibids, actually before you press on the play button, we’re gonna tell you, okay, we believe that this is the world where Scibids can have an impact. This is the territory where we’re gonna have an impact. And this is the world where, you know what not, not our, our A game. So let’s not focus on that.

[00:12:21] Wandrille Leroy: But let’s focus on those places where Scibids can have a positive, uh, a positive ROI.

[00:12:27] Tessa Burg: You’ve said a lot of things that marketers like to hear. You’re driving towards outcomes. You’re able to measure 20 to 30%, you know, better performance. That is very impactful. Playing, being able to be in spaces where they’re successful.

[00:12:43] Tessa Burg: At the same time, I think some people might be sitting back and being like, well. I’ve been in media for two decades and I’ve been using automated bidding, or I’m the one setting how much we should spend by channel. How does the side bids AI and the algorithms power powering it compare to traditional bidding or automated bidding strategies and tools.

[00:13:08] Wandrille Leroy: So the, the, there are, there are two main components to what we call the business as usual element. There is the, uh, the, the trader’s expertise. So what, uh, people know works, you know, this is, uh, extremely valuable for, for our products. The fact you can, um, uh, pre-level the game field. So, so the AI can then, uh, run on top of it is, is something which is, uh, which is, uh, invaluable.

[00:13:35] Wandrille Leroy: You know, so, so, um, uh, all expert traders actually, uh, uh, recognize that Scibids is, is a tool that’s enables them to go further. So it’ll, uh, increase the, the, the number of combinations that they can test, they can evaluate and stuff. So it’s, uh, it’s actually a pretty powerful asset for, them to get to the next, uh, to the next level.

[00:13:57] Wandrille Leroy: And, and, uh, most of the, the advanced plan buyers that we work with recognize that, and, and they, they appreciate it for its value. So that’s one, one big, uh, big stuff. And the second one is, um. People could say that, you know, DSPs buying platforms already have, uh, advanced tools to, uh, to do billing optimization and that, and that.

[00:14:20] Wandrille Leroy: That’s true. That’s a hundred percent, accurate. I think that those are, uh, some of the best platform and have the best capacity when it comes to, uh, designing. What is the cost, the potential cost of an impression. You can, you cannot beat Trade Desk. To the cost definition, you know, they have access to the full bid landscape.

[00:14:37] Wandrille Leroy: They know exactly how much it’s gonna, it’s, it’s, it’s gonna cost at the, at the end of the day, where I think we, we compliment a lot their, their product. And it’s the same for, for DV 360 among others. Is that we have a very clear understanding of what’s the, um, uh, expected outcome. What’s the value expected by the, by the advertiser?

[00:14:56] Wandrille Leroy: Uh, it translates in, in various specific elements, but, uh, we connect to the, uh, third party entity, entity that measures the KPI for, for an advertiser. Just by doing that. I mean, Trade Desk is not gonna connect with all of them and build specific products to optimize to all of those, um, features. It’s too tedious. Scibids, this is what we do. We go in there, we do this integration. We understand what’s, the, um, expected outcome of, you know, what the customer wants. And what does it mean? It means that you get actually a great combination of, uh, value that Scibids will calculate.

[00:15:31] Wandrille Leroy: Scibids will tell you this is the expected value. This is the expected, um, uh, outcome of an impression of a context. The cost, and this will come from the DSP. So we will use those very advanced, um, uh, features from the DSP to, uh, do this, uh, cost versus value framework and maximize, you know, try to steer the investment as much in the, uh, not too high, not too expensive.

[00:15:58] Wandrille Leroy: So lower cost, higher value kind of, uh, kind of frame. My answer in a nutshell to, to your, to your question would be, uh, uh, we, we love expertise from traders. They help, uh, our product learn faster and be guided directly in the good direction. It helps. We, we, we basically, uh, uh, help traders go to the next level in terms of performance and, uh.

[00:16:21] Wandrille Leroy: We build on, on top of the existing, uh, uh, products delivered by the, by the buying platforms, you know, so we use them and, uh, and, and, you know, they’re better than us at some stuff. So, so we identify, I mean, it’s not even better than us. This, they’re unbeatable at some, some elements. So we identify those areas where, you know, we just don’t want to compete with them and try to, um, uh, add on, on, on this to, to combine both, both worlds basically.

[00:16:50] Tessa Burg: This reminds me of a paper I read probably like 15 years ago, maybe longer, called Innovate to the Adjacent, and it was it, and you said something before the call about your perspective on innovation and where it is today, but I love that instead of introducing just a competitive product and spinning up something that for the sake of just calling it AI.

[00:17:19] Tessa Burg: You’ve really created something that evolves what people are able to do when an adjacent innovation gives them more control, more visibility, and a space for their expertise. Translates into results that reflect that, that pairing of, Hey, let’s connect into and be that third party piece validation that allows you to determine the outcomes.

[00:17:46] Tessa Burg: That allows us to verify that where you’re spending money is aligned to your outcomes. And I think, you know, when we talk about the level of investment. That makes it easy to say yes as a marketer because I’m already investing in all this media. So sometimes when I hear like, well, you should also use this tool or that tool, I’m like, Ugh, that’s more strain on my budget.

[00:18:11] Tessa Burg: But in this case, I mean, you know, side bids isn’t free, but it is something that is. Increasing the measurement, so you’re still gonna be able to see the ROI of using this adjacent innovation in combination with the platforms that are already working well for you, but it’s custom to you. It’s more accurate, it gives you more control and elevates your expertise in that area and with your clients.

[00:18:39] Wandrille Leroy: Yeah. So in terms of, um, of costing, you know, Scibids of course, we, we, we charge for a service. The, the way I usually tend to, to present it is, uh. Uh, when you’re driving your car, you can put, uh, uh, 10 gallons and that’s the maximum capacity of your fuel tank, you know, but if tomorrow you don’t put 10 gallons, but you put nine gallons and you put one extra gallon of, uh.

[00:19:04] Wandrille Leroy: Of, uh, you know, side beds or whatever you wanna, you wanna call it. And you can, and you can go, uh, 30 per 40% further with, with the same volume, with the same tank, with the same budget. Sounds like, it sounds like almost, um, a, a no-brainer. So it’s, it’s really the ability that, uh, we offer to advertisers to, um, uh, have more out of the same, out of the same budget.

[00:19:28] Wandrille Leroy: And I think it’s something that’s, uh. Most of our customers recognize is that Scibids is not a cost, it’s, it’s ROI positive, obviously. And, uh, they almost don’t, don’t see it, don’t see the cost of it because it’s directly inside the media buckets that they have, uh, that they have designed.

[00:19:48] Tessa Burg: I love that analogy.

[00:19:49] Tessa Burg: That was perfect. Uh, and. DoubleVerify. Recently made another acquisition that feels like an ROI positive and very in line with being a compliment to buy bids and that’s Rockerbox. Can you tell us a little bit about what that acquisition means to the DoubleVerify, uh, suite of solutions?

[00:20:12] Wandrille Leroy: Yeah, so, so, um.

[00:20:14] Wandrille Leroy: Well, first of all, Rockerbox is, is is a wonderful company. We, we’ve had the chance to, to operate jointly on a couple of customers before the acquisition so we can see what’s the value they add and, and how vetted they are by their customers. I think it’s a wonderful acquisition for DoubleVerify.

[00:20:31] Wandrille Leroy: And, and the way I, I, I almost see it is, um, um. The acquisition of Scibids was really to, um, uh, create, um, uh, an engine. On which DoubleVerify could, um, could build and on which DoubleVerify, over which DoubleVerify could have some building blocks and Rockerbox is a pledge to that because Rockerbox does measurements.

[00:20:52] Wandrille Leroy: It doesn’t, it doesn’t do, um, activation side. We will use the measurements delivered by Rockerbox to do. This automated optimization in, in, in platform. So the, activation if you want, of the Rockerbox data, it becomes very, uh, very natural stitches with Scibids’s technology.

[00:21:10] Wandrille Leroy: Uh, I’m not saying that we don’t need to build the good pipes and make sure that everything works well. Of course there is some engineering work that we need to put, uh, in there, but, uh, we’ll do it, uh, uh, you know, um, uh, very, very happily because, uh, uh, we know that. By doing so, we’re offering to all Rockerbox customers an opportunity to, uh, to improve the ROAS measured by by Rockerbox.

[00:21:33] Wandrille Leroy: And we’re offering the markets, uh, an end-to-end solution to that, that will, uh, you know, cover measurements and cover the optimization. What, what I like to say is that, uh, uh, measurement is exciting at the beginning, but, uh, uh, if you’re not able to show progress on a, on a measure on a KPI, it, it becomes a.

[00:21:54] Wandrille Leroy: This, uh, annoying news of, uh, each of the QBRs where you speak about this KPI. Okay, so what do we do? How do we do to improve it and stuff? And if you, you, you, you tune it and adjust it marginally Well, it’s limited and it becomes, it becomes more of, um, of, um, yeah. A problem than, than the good news.

[00:22:14] Wandrille Leroy: And so. So, so what I usually say is that we, we try to make those KPIs a good news again by, uh, showing, uh, this, uh, green arrow that everybody loves that goes, uh, up and to the right.

[00:22:27] Tessa Burg: Mm-hmm. I love that. So when we think about where, uh, Scibids. Rockerbox and the combination of DoubleVerify are going, what are you most excited about coming up, like as we approach the end of 2025 and even look ahead into 2026?

[00:22:47] Tessa Burg: What opportunities will marketers have when they engage with the DoubleVerify Company?

[00:22:55] Wandrille Leroy: So I think we’ve covered quickly on, on it a bit earlier in this conversation, but uh, we are in a very, um, publisher driven market. So, uh. Each publisher will operate as a walled garden. This is how they, they name, they are named in, in market, and they will, um, basically limit the volume of data that you can have and exploit outside of it.

[00:23:18] Wandrille Leroy: That’s, that’s their game, and that’s very fair game. I think that the future with the Rockerbox acquisition with Scibids capabilities and stuff is going to be, uh, to create a layer. If you were on, on top of those different, um, uh, verticals, two, um, have a holistic buying strategy and not limit yourself to optimizing it channels per per channel.

[00:23:41] Wandrille Leroy: So, uh, what I’m very excited about is, is to offer this end-to-end solution across, uh, many different channels with, with, with the holistic view. So, uh, not being, uh, limited, uh, you know, um. Channel per channel. And, and this was the initial vision of, of Scibids. We, we, we always said to the market, we, we are gonna start with programmatic, but we’re gonna expand to digital.

[00:24:05] Wandrille Leroy: And our final goal is to offer an AI that can help advertisers to, um, uh, dynamically, uh, uh, optimize their, their media buying strategies across all the, the, the, the channels that they decide to activate. So social. Programmatic, CTV, uh, you name it. The, the, the road is still a bit long, but it’s definitely something which is, which is pretty, pretty exciting.

[00:24:29] Wandrille Leroy: And, uh, I believe that, you know, now, now that we are DoubleVerify, we, we basically have two big opportunities. One, um. We don’t have the, the stress of, uh, live and death a start a startup can have. So this, this, you know, is, is behind us and gives you some comfort to, uh, innovate in, in, in a good, in a good way.

[00:24:49] Wandrille Leroy: And, uh, to, it also gives us access to the biggest advertisers in the world. So, uh, uh, the biggest advertisers work with DoubleVerify. Um, and, and, and now we have an opportunity to co-build with them something that can impact their business and impact the market.

[00:25:07] Tessa Burg: And I think the fact that you started in programmatic and you already have that tremendous reach and you are able to show results and better return with the same budget is really powerful.

[00:25:20] Tessa Burg: And knowing that in the future I. Visibility, transparency in those walled gardens is only going to go down. You know, like, that’s you having-

[00:25:33] Wandrille Leroy: I hope not. I hope that they, they will still be open and, and, you know, and, and, and keep on, uh. Uh, you know, being transparent, as transparent as possible, but you might be right.

[00:25:42] Wandrille Leroy: We don’t, we don’t know. And that’s, you know, this is gonna be a big challenge for advertisers also to keep on, you know, having control and understanding of what, what happens with, with, with their investment, with their dollars, basically.

[00:25:56] Tessa Burg: Yeah. And even if it, so if the transparency doesn’t go down, something that I’ve experienced is, let’s say all the data is accurate, the way that it’s presented to you isn’t exactly.

[00:26:10] Tessa Burg: Like, just because they counted your impressions accurately doesn’t mean those impressions were valuable. You know, like I, and that’s where I think your tool really provides a ton of value, is if being accurate in measurement. Being accurate and counting doesn’t necessarily translate to was that, did that contribute to my outcome?

[00:26:35] Tessa Burg: Was that where I needed to be in that moment for that user? And the power in side bids is really all about the quality of the delivery. And that is something I feel like a lot of, you know, the networks and publishers are not always super forthcoming on Yeah. So.

[00:26:56] Wandrille Leroy: It’s not only about them being forthcoming or not they don’t have access to all the information, you know, so advertisers, each of them have their own way to measure success.

[00:27:06] Wandrille Leroy: You know, that, that’s, that’s, that’s their secret sauce. They, that’s how they, they, they measure the, the impact of the investment and. And, um, when you see it, what, what happened in, in, in DV 360 or in Trade Desk or in Xandr and all those players, um, they recognize that there is a need for enhanced customization.

[00:27:24] Wandrille Leroy: They created, and I mean, DV 360 is Google, you know, so, so they recognize this need for customization. They created, um, uh, APIs, custom billing opportunities and stuff. Um, so advertisers could actually, uh, build stuff that, you know. Represents them better directly inside. Inside, the better. So, so they provide those, those tools.

[00:27:46] Wandrille Leroy: The problem is that, uh, it’s a sophisticated market. It’s, it’s, um, it’s, it’s, yeah, it’s a complicated market. So using those tool at the best of its power is, is not always easy. And that, that’s something that’s Scibids is, uh. Helps a lot with, you know, so, we remove the complexity of it ’cause we take care of, of managing those, those tools, we simply need to understand exactly what is the outcome expected by the advertisers.

[00:28:12] Wandrille Leroy: And then we are in charge of leveraging all the advanced tools that they create. I don’t think that they’re gonna, you know, remove those customization elements. Uh, advertisers want it, and it’s important also for them to stay competitive. Them being the, the publishers, they need to stay competitive regardless.

[00:28:29] Wandrille Leroy: And, uh, offering some customization levers is something which is unimportant. Where there is a, a world of opportunity is, um, you know. Cross channel measurement. This is exactly the world Rockerbox is in.

[00:28:44] Wandrille Leroy: And this is really important because, uh, uh, it, it creates consistency in the way you evaluate the ROAS of your media in each of those channels. This, this is, is paramount if you want to have a consistent buying strategy.

[00:28:58] Tessa Burg: I love that. Well, we are at time, and this has been a very informative conversation.

[00:29:05] Tessa Burg: If marketers who want to get more out of their investment are interested in learning more about Scibids Rockerbox, and the entire DoubleVerify solution set, where can they find you?

[00:29:18] Wandrille Leroy: Um, so I sit in Madrid, so they can always come to me with, uh, I’ll welcome them with a good, um, cana and good jamon because we do it perfectly here and otherwise, uh, DoubleVerify.com. I would, I would say.

[00:29:33] Tessa Burg: Well, yeah, and they can always Google it. Google DoubleVerify, visit the website. Um, you can also find

[00:29:39] Wandrille Leroy: go to Spain and that’s it.

[00:29:41] Tessa Burg: Well, I definitely am gonna come to Spain.

[00:29:43] Wandrille Leroy: Oh, you know, you’re welcome. Here you are.

[00:29:46] Tessa Burg: It’s been really great having you on the podcast. Thank you so much for your time and sharing your insight and

[00:29:55] Wandrille Leroy: thank you so much for having me. Tessa. And, uh, yeah. Well, you know, let me, let me know when you’re, when you’re coming around, be careful. Uh, July and August tend to be very warm, so, um, so, uh, aim for September.

[00:30:09] Tessa Burg: Um, all right, well, and for listeners who are also interested in hearing more episodes of Leader Generation. Including the episode we’re gonna record live from Madrid in September. You can find those episodes at modop.com It’s modop.com Uh, click, um, podcast or search for us on wherever you listen to your podcast, Apple or other channels.

[00:30:39] Tessa Burg: And that is it. Until next time, um, enjoy the rest of the week.

[00:30:46] Wandrille Leroy: Thank you very much.