Mod Heat
Mod Heat is your brand’s always-on culture and industry radar, turning social chatter, news and market trends into actionable insights, letting you focus on what matters most: making sure your brand never misses a chance to lead the conversation.
From Signals
to Smart Moves
Mod Heat continuously scans media, industry sources, and social chatter to catch what’s heating up, then analyzes each moment’s brand relevance, risk and potential reach. The output is clear data-backed guidance: when to engage fast, when to hold back for brand safety, and how to show up, with on‑brand concepts and ready‑to‑execute tactics that help client brands participate authentically.
Heat Seeking
Powerful news aggregation, curated industry sources, and social listening scans surface emerging stories and trends as they form.
Throwing F.I.T.S.
Every day, thousands of conversations are clustered and ranked by relevance, risk, and potential reach using Mod Heat’s F.I.T.S. – Familiarity, Impact, Timing, Safety – scoring system.
Risk vs. Ratio
Mod Heat reads the room, lowering the odds of getting ratio’d with guidance on brand risk factors, timing, tone, and channel selection.
Your Way In
Mod Heat uses Mod Op Brand Agent to turn stories into activation concepts and ready-to-execute tactics perfectly aligned to brand standards and channels.
“Mod Heat adds value for our clients by transforming cultural chatter into brand opportunity. It’s not just about listening—it’s about knowing when to take action and how to do so in a way that strengthens brand equity. This is the type of practical, business-focused AI innovation that we’re committed to delivering.”
Eric J. Bertrand, CEO of Mod Op
Bringing the Heat:Brand Agent
Mod Op Brand Agent encodes each client’s voice, standards, audience nuances, and risk guardrails. Mod Heat runs cultural signals past Brand Agent to filter out noise, weigh relevance/risk/reach, and turn qualified moments into concepts that are true to your brand and resonate with audiences. Plus, Mod Heat and Brand Agent learn from feedback, so everything gets sharper over time.
The Latest
We study the game as hard as we play it.
Learn with us what’s now and next.