Mod Op Establishes AI Council to Drive Innovation and Growth

The council’s formation reaffirms Mod Op’s commitment to harnessing AI responsibly to drive efficiency, scale, and revenue growth.


New York, NY (April 4, 2024) Mod Op, a full-service digital marketing agency accelerating client growth through human creativity and AI, today announced the establishment of its AI Council dedicated to evaluating products and services, developing AI solutions, and engaging in scholarly research. As part of a larger digital transformation effort, Eric J. Bertrand, CEO, brought together a select group of Mod Op senior leadership to build the AI practice, beginning with the establishment of the AI Council. Led by Tessa Burg, Chief Technology Officer at Mod Op, this underscores Mod Op’s commitment to responsibly harnessing artificial intelligence to deliver exceptional results while prioritizing ethical considerations, data privacy and security, and innovation. 

AI adoption requires careful research and planning to ensure alignment with an organization’s unique goals and values. The AI Council is tasked with developing a comprehensive framework to evaluate new and emerging technologies, and establish best practices for effective, secure, ethical and privacy-respecting implementation of AI. By rigorously assessing and curating cutting-edge AI-powered tools and solutions, the council ensures that Mod Op employees have access to the latest advancements to drive tangible results and the guardrails to do this safely. 

Based on its insights and learnings, the Council will work closely with Mod Op’s technology team to pioneer the development of bespoke AI services tailored to meet the diverse needs of clients. Leveraging the latest advancements in AI techniques, these services will deliver actionable insights, optimize campaigns, and elevate client success. The team will also provide the insight and best practices required to support clients in effectively harnessing the transformative potential of AI to complement human expertise. 

“At Mod Op, we understand that applying AI in a business requires a thoughtful approach tailored to each client’s specific needs,” said Bertrand. “Our AI Council will play a pivotal role in guiding our clients through this process, helping them navigate the complex landscape of AI technologies and maximize their potential for growth.” 

The primary objectives of the AI Council include: 

  • Governance and Compliance: The initial work of the council was to develop a framework for deployment of best practices in governance and compliance regarding the use of AI/ML. This includes the creation of the Council, committees and individuals responsible for specific initiatives.   
  • Evaluate Products and Services: The council will rigorously assess and curate AI-powered products and services to enhance Mod Op’s technology stack, ensuring they meet our rigorous standards for data and privacy protection so that clients have trusted access to the latest and most impactful tools on the market. 
  • Develop AI Services: In collaboration with Mod Op’s highly skilled tech team, the AI Council will develop cutting-edge AI services tailored to meet the unique needs of clients. Leveraging the latest advancements in machine learning and other AI techniques, these services will safely deliver data-driven insights, optimize campaigns, and drive measurable results.

“This initiative represents a fundamental shift in how we approach technology and innovation,” said Burg. “By harnessing the collective expertise of our diverse workforce, we are poised to drive efficiency, scale, and revenue growth in ways previously unimaginable.” 

Mod Op’s AI Council brings together a diverse group of experts from various disciplines to oversee AI governance and implementation, including digital experience, media, creative, PR and strategic consulting. Council members include Mod Op Chief Strategy Officer Jonathan Murray, who brings over 25 years of experience in digital transformation, including executive leadership roles at The New York Times and Warner Music Group. 

“When it comes to AI governance, a wide range of perspectives is critical. Activating experts from various disciplines, as part of the AI Council, empowers us to more effectively navigate the complexities of new technologies, identifying opportunities and mitigating risks with the collective wisdom of our cross-disciplinary team,” said Murray. 

As Mod Op continues to invest in cutting-edge technologies, the establishment of the AI Council solidifies its commitment to staying at the forefront of innovation. It also positions the company as an industry leader and trusted advisor to clients seeking to integrate current solutions and future AI advancements into their own operations. 

For more information on Mod Op’s AI council and its initiatives, please visit: 

About Mod Op 

Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. For additional information, please visit Mod Op’s website.