Mod Op | Baha Ma

CLIENT : BAHA MAR

A Brand New Spectacular.

Branding / Campaigns

A new $4.2B Bahamian resort destination, Baha Mar is in a class of its own designed to feel intimate and personal. We helped launch the brand from an initial brand strategy to a $25M global ad campaign that positions Baha Mar as a luxury destination that's designed entirely around your custom tailored moment in the sun.

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The Challenge

Luxury travelers seek personal and unique experiences as getaways from busy lifestyles but large Caribbean resorts often feel mass marketed and impersonal. Our challenge was to attract a new demographic of luxury travelers to The Bahamas by highlighting Baha Mar’s ability to craft spectacular experiences personalized to a traveler’s individual tastes and needs. 

The Work

We worked with Baha Mar across every marketing touchpoint: from TV, digital, e-mail, print and OOH to on-property channels such as in-room videos, print collateral, wayfinding, signage, and branding for Baha Mar restaurants and events.

COUPLES SPOT

FAMILY SPOT

TV Spots

We created two hero TV spots which revolved around the central narrative of one couple's vacation through two distinct points of view. The husband narrates his spot as a romantic getaway, while the wife narrates her spot as an enriching and relaxing family vacation. Each of them finding their own kind of spectacular Baha Mar moments.

Print Ads

We created print ads for various trade and travel magazines designed to showcase the wide range of choices at Baha Mar in expansive fold outs.

Photography

We shot a library of lifestyle photography to bring the brand to life across all platforms.

OOH

OOH executions were customized for each location, from Times Square to airports to the Florida interstate.

The Impact

Since successfully launching Baha Mar, a $4.2B dollar integrated Caribbean resort, our relationship has continued to grow and our creative has been recognized as some of the best in the industry.

Award
winning

Our "Life Spectacular" campaign was recognized by the Adrian awards; receiving two Gold and two Silver, as well as being a top three finalist for the inaugural worldwide Facebook Mobile Award.


Ready for
takeoff

Within six months of the launch campaign, Baha Mar was booked to capacity during its high season. The resort has to date contributed to a notable increase in flight lift to The Bahamas, along with 5,000 jobs created, that help account for 12% of Bahamian GDP.


Ever
expanding

We’ve now grown the business and our creative reach by bringing both Baha Mar Casino and Baha Mar Residences into our fold.