CLIENT : CYRUS ONE
Building awareness with high-priority prospects.
Paid Media / Creative / Video / Social Media
When CyrusOne first partnered with Mod Op, the company had a growing market share but little brand awareness with key decision makers that weren’t already customers. To that end, our objectives were to build awareness for the company and its 30+ data centers around the world and to drive sales leads.
The Work
Our strategy included an integrated campaign that would reach all levels of influence in the data center decision process, from IT managers all the way to the C-suite. The launch campaign targeted decision-makers across the United States through digital display, hyper-targeted programmatic media, paid and organic social media, and national TV. We blanketed the target audience with 22,000,000 impressions and put the client’s name front and center with its best prospects, delivering a huge spike in Web traffic and new leads for a set of highly targeted companies. The result? A 220% ROI.