Our strategy included an integrated campaign that would reach all levels of influence in the data center decision process, from IT managers all the way to the C-suite. The launch campaign targeted decision-makers across the United States through digital display, hyper-targeted programmatic media, paid and organic social media, and national TV. We blanketed the target audience with 22,000,000 impressions and put the client’s name front and center with its best prospects, delivering a huge spike in Web traffic and new leads for a set of highly targeted companies. The result? A 220% ROI.