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Enbridge Gas - Hero Background

Protecting Lives With Important Safety Tips

Safety first.

ENBRIDGE GAS
The Charge The Solve The Results

The Charge

In a market saturated with stories of fear, anxiety, sadness and anger during the COVID-19 public health crisis, launch a breakthrough safety campaign that protects and informs customers around sewers, natural gas leaks, carbon monoxide
 and more.

pexels-monicore-134065-scaled 1

The Solve

Create quiz-inspired gamification to drive interactivity, audience participation, open up minds and enhance recall. Keep it light but informative, memorable and actionable. Roll it out online through social media channels and supporting tactics such as Google Search ads.

Approach

Brand + Advertising
Social Media + Influencers
Media Planning + Buying
Digital Experience

TheResults

Video Views

166,098 total video views with an average view duration of 58.32%

1.17+ million video plays on Facebook and 446,000+ on YouTube thanks to paid social and Google campaigns

Awards

First place in the Safety and Emergencies category at the 2021 E Source awards, standing out amongst the leading utilities across the United States and Canada