In the communications field, Harris CapRock has a reputation as an innovator and a leader. As the company launched its game-changing Harris CapRock One, it needed marketing that was up to the task. Because of our years-long, successful relationship, Harris CapRock turned to Mod Op to make a huge splash in the maritime market.
Mod Op needed to develop and execute an integrated communications program with PR at its center to build awareness quickly, gain third-party credibility and generate customer interest.
Mod Op also secured two speaking slots at key trade shows where the client introduced Harris CapRock One to customers. We produced an animated video, website and blog content and LinkedIn articles all to be used as supporting content for the PR efforts.
In order to demonstrate the new service, we concepted and produced a high-level explainer video that showed cruise operators how this breakthrough technology would revolutionize and simplify their satellite communications.
From launch, the story in the market was clear: Harris CapRock One was the only complete communications solution.