CLIENT : Warner Brothers Interactive
Hogwarts Legacy
Social Media
Following the historic launch of the game, Warner Bros Games looked to Mod Op to harness the excitement of the Hogwarts Legacy community, maintaining their enjoyment through post-launch, while also finding new and fun ways to engage the ravenous fan base.
The Challenge
To achieve this, Mod Op had to develop a mix of content and strategy that speaks directly to Hogwarts Legacy fans, both new and old, and does so in the language of their fandom.
The Work
To that effect, Mod Op produced an array of exciting evergreen and timely social content specifically for the Hogwarts Legacy fan. Moreover, to fully capture audience, new formats such as TikTok and Reels are being deployed, while channels such as Twitch are supported across existing social channels.
Additionally, to fully converse with the fandom, Mod Op overseed all social community management, engaging in-channel with fans following the release of any social content.