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The Challenge

To achieve this, Mod Op had to develop a mix of content and strategy that speaks directly to Hogwarts Legacy fans, both new and old, and does so in the language of their fandom.

The Work

To that effect, Mod Op produced an array of exciting evergreen and timely social content specifically for the Hogwarts Legacy fan. Moreover, to fully capture audience, new formats such as TikTok and Reels are being deployed, while channels such as Twitch are supported across existing social channels.

Additionally, to fully converse with the fandom, Mod Op overseed all social community management, engaging in-channel with fans following the release of any social content.