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The Work

Our creative team kicked the campaign off with a full CG announcement teaser for Microsoft’s annual E3 press conference, along with developing custom, dynamic video content for the game’s E3 booth. We followed up with a captivating gameplay trailer which premiered

at the 2020 Gamescom’s “Opening Night Live” streaming telecast, reaching millions of viewers around the world. Our social team’s simultaneous release across social platforms and supporting social content, resulted in millions of views in the first 24 hours and LEGO Star Wars trending on Twitter.