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The Challenge

When the company hired Mod Op to handle its marketing communications, one of our primary objectives was to broaden the audience for this analytics provider. In doing so, we’d drive prospective customers in new markets to engage with Lone Star. So we set out to position the company as a thought leader, an accepted authority, in a complicated discipline that was just beginning to take off.

The Work

In paid advertising, we focused on Lone Star’s best-in-class performance optimization and prescriptive analytics. In earned media, we pitched Lone Star spokespeople to serve as expert sources for news stories and interviews, and we secured feature stories in relevant media outlets.

The Impact

The plan worked. In our first year of working with Lone Star, we generated 3,095 pieces of media coverage, supported the launch of a breakthrough analytics product drove revenues of existing products and services and positioned the company for additional investment and growth.