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The Challenge

We had to develop a new mark and strategic brand positioning for the OEB that built on a legacy of 50+ years while communicating how OEB’s role is more important than ever due to an unprecedented period of heightened scrutiny, challenge and change. Since the OEB is responsible for protecting energy consumers in Ontario, the project also had to serve the public good, balancing the needs of consumers with sector stakeholders.

The Work

Using competitive and comparative benchmarks, we guided the OEB through a strategic process to define a new brand strategy. The outcome was a compelling brand narrative, voice and tone that reinforces the OEB’s reputation and credibility, gives audiences a clear idea of what it stands for and helps people easily engage with the organization.

This was brought to life through a completely new consumer-facing identity, brand design standards and templates that work for English and French languages:

New logo and updated crest - Brand design, messaging and implementation guidelines - Printed stationery and email signatures - Pop-up banners - PowerPoint and official decision document templates - Print ad templates - Web header